1 day ago by bcritchfield

(The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word) I have a favorite saying by the famed war strategist, Sun Tzu, that says, “Strategy without tactics is the slowest route ...

Word of Mouth Marketing | ... - navelmarketing.com · 12 references

4 days ago by beyondwineandcheese

Inspiration can be hard to come by. When I was an art student in high school, I was never one to come up with cool ideas for projects in my head and execute them well. Drawing from photographs was more my thing. Creative writing was also a challenge, which is probably why my path in life has led me ...

No More HomeMade Flyers - nomorehomemadeflyers.com

5 days ago by Nate Elliott

Yesterday we published a case study that I'm really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to organize a series of events that took place simultaneously around the world on the opening night of the playof ...

Forrester Admin - blogs.forrester.com/marketing · Rank: 5,060 · 576 references

7 days ago by patricia

ENTREPRENEURIAL MOTHERS ASSOCIATION November 10, 2009 11:30 pm to 1:00 pm EMA-Northeast Valley features: Patricia L. Brooks, MAOM publishing consultant, speaker, author Stone Creek Golf Club – 4435 E. Paradise Village Parkway, Phoenix, AZ Please RSVP for lunch - 602-432-2537 with Bebe Heng. Marketin ...

Brooks Goldmann Publishing ... - blog.brooksgoldmannpublishing.com

18 days ago by amanda

Companies spend a disproportionate amount of money on trying to acquire new customers. Let’s say a company wants to find just ten new customers. How much could they expect to spend? Let’s hope that company is selling something that has a margin of more than $80, or they won’t see any profit. If only ...

Zoo in a Jungle Marketing - zooinajungle.com · 2 references

22 days ago by haveyouheardblog

HaveYouHeard presented at Marketing Mix’s Township conference, focused on the Western Cape. We had a lot of focus on the Cape Flats and wanted to share some of the Video Segments with you. There are some really great insights and we would encourage you all to watch. An Introduction to the Cape Flats ...

Jason and Ryan's musings ... - haveyouheardblog.wordpress.com · 2 references

25 days ago by beyondwineandcheese

Believe it or not, it is already time for students to sign up for next semester’s classes. As they decide what they want to take and which professors they want, I’m sure the traffic on RateMyProfessors.com will skyrocket. Instead of blindly choosing their professors, students want to know what they’ ...

No More HomeMade Flyers - nomorehomemadeflyers.com

26 days ago by socialgood

Word-of-Mouth is the most powerful marketing tool we have at our disposal. And businesses are not the only ones who can leverage this to their benefit. We all spread messages. Sometimes our own. But most of the time, the messages belong to someone else. Usually we're spreading those messages because ...

Social Goodies - socialgoodconsulting.com/blog

26 days ago by Barbara Weltman

The Federal Trade Commission (FTC) has issued final rules for bloggers who endorse products or services. Starting December 1, any compensation (including gifts, free samples, or anything else received for free) must be disclosed. Fines up to $11,000 can be imposed for nondisclosure. The new rules ap ...

Barbara's Blog - 67.199.83.216/blog · 1 reference

34 days ago by Mark Harrison

Our world is already deep into the age in which bona fide, person-to-person endorsements and recommendations are some of the most powerful forces driving consumer decisions. We at Abraham Harrison are thrilled with the new FTC endorsements guidelines and the strengthened transparency, honesty, and a ...

Marketing Conversation - marketingconversation.com · 185 references