1 day ago by Blaine Millet

I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to creat ...

WOM10 - wom10.com · 5 references

3 days ago by ctmarcom

If you’re wondering why my blog post for the week is late or why I didn’t write about Super Bowl ads, the plain truth is that I have pneumonia and decided to take care of myself first. And, full disclosure, sometimes the fever associated with consumerism and Super Bowl commercial madness makes me si ...

In the crowds - inthecrowds.wordpress.com · 2 references

21 days ago by Joe Cannon

I don’t think Martin Lindstrom’s blog post, “ Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk” ( Fast Company, January 10, 2012) will surprise those of you teaching marketing. It is a good reminder and might offer some examples to use in class. On the other hand many of our students don ...

teachthe4ps.com - teachthe4ps.com · Rank: 128,295 · 3 references

21 days ago by Joe Cannon

Ikea’s target market includes urban young people — many of whom live in relatively small big-city apartments. A lot of Ikea’s offerings are optimized to this segment. One challenge for Ikea is demonstrating how their products make a small apartment bigger. One way is to create a small apartment in t ...

teachthe4ps.com - teachthe4ps.com · Rank: 128,295 · 3 references

21 days ago by contextmarketing

January 20, 2012 Candidates scrunch into booths at small town coffee shops or hop onto the beds of pickups to talk to small groups of voters, then quickly move on to the next group with hands outstretched. This hardly seems the way campaigns are supposed to be run in the digital age, yet once again ...

Context Marketing Blog - contextmarketing.wordpress.com

39 days ago by Petra Jankovičová

V našich končinách by sme tento pojem mohli preložiť napríklad ako šuškanda a môžeme a nemusíme ho stotožňovať s ustáleným slovným spojením „jedna babka povedala“ alebo ľudová slovesnosť . Znamená posúvanie informácie alebo príbehu ústnou formou od jedného človeka k druhému. V digitálnej dobe nemusí ...

Reklamná agentúra TRIAD ... - blog.triad.sk

43 days ago by Olivia Johnson

When I stumbled across Jay Baer’s blog post about his latest flight, I couldn’t help but smile. Basically, the story goes that Baer was on a flight back from a speaking engagement, and he witnessed a little act of kindness. The flight attendant came over the loudspeaker to announce some delightful a ...

Converge - A Bader Rutter Blog - converge.baderrutter.com/blog · Rank: 166,512 · 5 references

52 days ago by Allison Checco

There’s nothing like a good cup of coffee. But what happens when that coffee also does some good? I’m not talking health benefits but actual good things for the community. That’s the premise behind City Kid Java – a local for-profit arm of Urban Ventures Youth Leadership Foundation. The coffee gives ...

Fast Horse - fasthorseinc.com · Rank: 31,933 · 13 references

54 days ago by Blaine Millet

Take a look at this list of companies ragan.com shared on their blog, “ Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The point is t ...

WOM10 - wom10.com · 5 references

57 days ago by Jennifer Beese

A new study by the marketing agency Mr Youth found that 80 percent of consumers that receive responses from brands made purchases as a result of those interactions. Mr Youth collected data during the three weeks leading up to and including Black Friday and Cyber Monday. The study found that many bra ...

Sprout Insights - sproutsocial.com/insights · Rank: 16,216 · 71 references