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Marketing High-Tech Products to Mainstream Consumers
5 days ago
by Molly Gerth
How does a new high-tech product become popular and translate from a fad into a lasting trend? It is challenging for high-tech products to achieve widespread success among mainstream consumers. People are notoriously resistant to change and it takes time and a lot of coaxing to covert a new high-tec ...
TriplePoint PR - triplepointpr.com · Rank: 157,193 · 22 references
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Esquire Embraces Augmented Reality
6 days ago
by Emily
Technology is killing old media. At least, that’s what we’ve been told. Every few months, someone announces the death knells of print media in the face of the internet’s power. This month, Esquire Magazine decided to challenge this new paradigm by marrying the two seemingly opposing forces. In the D ...
SHOOT FROM THE HIP - shootfromthehipblog.com
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