9 hours ago by Chris Violin

Lange haben wir in den letzten Wochen und Monate gewerkelt, gedacht, gelöscht, neugemacht und getestet. Während die eine Hälfte ständig an der Technik der Plattform gefeilt hat, hat die andere Hälfte die Weichen fr die ersten Projekte gestellt. Heute ist es endlich soweit, BzzBzz erblickt das Licht ...

BzzBzz - The Word of Mouth ... - bzzbzz.de/blog

2 days ago by Lauren Gourley

John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he did ...

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5 days ago by Emily

Last week, a team from A Squared Group was in the Big Apple to spend some time with robots. Well, the Droid, actually. We produced another event for Motorola. This time, Manhattan taste-makers were able to check out the covetable new Droid smart phone. The product has already made huge waves in tech ...

SHOOT FROM THE HIP - shootfromthehipblog.com

5 days ago by 02Chan

2009年夏天, 我们有一个任务要完成。Nokia 6700c手机上市, 全金属外壳, 主打外观设计。我们要让更多的人知道它, 了解它, 喜欢它。 产品特点: 　　诺基亚6700C: 共赏· 钢熠 　　产品卖点: 钢质机壳, 流线与镜面设计, 3G功能。 沟通策略: 　　产品: 从产品本身的材质、设计、功能等视觉和实际应用角度切入, 分享使用体验、传播产品信息。 　　活动: 从受众角度传播Minisite活动, 分享精彩视频, 吸引消费者参与活动, 扩大活动受众群体。 　　网络整合传播: 以Video、BBS、QQ群组多种渠道, 相互配合, 整合传播。 传播亮点: 　　视频创意——“擎天柱来电 ...

DamnDigital - damndigital.com · Rank: 28,257 · 6 references

5 days ago by marygeorgio

For those who haven’t incorporated Green into their offerings or business practices yet, please take note. Green has gone beyond a few niche treehugging consumers seeking out planet-friendly options – consumers nowadays are demanding it. New findings released last month from the 3rd annual Edelman g ...

Mary Georgio - marygeorgio.wordpress.com

6 days ago by Zane Safrit

BusinessWeek profiles 3 startups and their keys to success. Their businesses are a dog and horse boarding ranch and kennel, an architecture design firm and a staffing provider. The companies and links to their sites are listed below. I was struck by the themes they shared in their success. Do what y ...

Zane Safrit - zanesafrit.typepad.com/zane_safrit · Rank: 33,874 · 49 references

6 days ago by Lauren Gourley

Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These too ...

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7 days ago by bcritchfield

(The following is an excerpt from the Introduction of the upcoming book Marketing From the Navel: How to Become a Company Worth Talking About and Arm Customers to Spread the Word) The 4 Ps In 1960, a concept was introduced by E. Jerome McCarthy that identified the four basic tenants of marketing as ...

Word of Mouth Marketing | ... - navelmarketing.com · 12 references

7 days ago by KyleLacy

I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day. When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers a ...

Brandswag - getbrandswag.com · Rank: 18,372 · 25 references

8 days ago by Vilja

As an act of goodwill (and in hopes of good publicity) Schweppes has launched a campaign in the UK to promote swimming as a healthy free time activity. To generate buzz, the company had British fashion label PPQ design funky swimming caps that represent four distinct British fashion eras: punk, 50's ...

: : the marketing ... - viljasormunen.com · Rank: 199,945 · 1 reference