23 hours ago by Vilja

The GAP recently had this cool promotion in Vancouver where they turned things upside down inside and outside a Gap store. The purpose was to draw attention to Gap Vancouver's new customer loyalty program called Sprize. The idea behind Sprize is that if a customer buys a product that gets discounted ...

: : the marketing ... - viljasormunen.com · Rank: 188,197 · 1 reference

1 day ago by ninakeim

Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer ...

Nina Keim - ninakeim.wordpress.com · 3 references

1 day ago by Martin Oetting

Über den entscheidenden Unterschied zwischen echter Viralität einer Anwendung oder eines Produktes und der extrem abgeschwächten Viralität dank viraler Werbung (die letztlich eine völllig unsichere kommunikative Wirkung hat - niemand weiß, was die Sache der Marke am Ende wirklich bringt) habe ich hi ...

ConnectedMarketing.de - connectedmarketing.de/cm · Rank: 14,824 · 194 references

2 days ago by mitchellosak

Word-of-mouth marketing such as viral or buzz initiatives are in vogue these days thanks to the popularity of social media networks and the ubiquity of wireless device. Word-of-mouth techniques are about getting customers and key influencers to spread the word about a new product through their socia ...

OsakOnline - mitchellosak.wordpress.com

3 days ago by KyleLacy

I found this amazing example of kinetic typography last night and it created an idea that is not new… but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of indi ...

Brandswag - getbrandswag.com · Rank: 43,572 · 30 references

3 days ago by Auren Kaplan

I had the privilege to attend TWiST, an online-broadcasted show hosted by founder of Mahalo.com and prominent angel investor, Jason Calacanis. TWiST, or This Week in Start-Ups, provides an overview on the news related to start-ups and a dialogue with an established entrepreneur or venture funder. Th ...

The Social ... - socentex.com

3 days ago by Zane Safrit

Customer Service is the new marketing. For me this seems so...well, obvious. But, then I came up through the ranks of frontline customer service. What was your business other than serving customers? I love the esoterics of business models and partner deals and joint ventures. While the freemium b ...

Zane Safrit - zanesafrit.typepad.com/zane_safrit · Rank: 28,882 · 54 references

5 days ago by Joe Cannon

This short Wall Street Journal video clip (2:41) is an interview with the founder of B.R. Guest Restaurant. He talks about building buzz and creating value as the keys to his restaurants success.

teachthe4ps.com - teachthe4ps.com

5 days ago by Molly Gerth

How does a new high-tech product become popular and translate from a fad into a lasting trend? It is challenging for high-tech products to achieve widespread success among mainstream consumers. People are notoriously resistant to change and it takes time and a lot of coaxing to covert a new high-tec ...

TriplePoint PR - triplepointpr.com · Rank: 157,193 · 22 references

6 days ago by Emily

Technology is killing old media. At least, that’s what we’ve been told. Every few months, someone announces the death knells of print media in the face of the internet’s power. This month, Esquire Magazine decided to challenge this new paradigm by marrying the two seemingly opposing forces. In the D ...

SHOOT FROM THE HIP - shootfromthehipblog.com