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Social media case study from Valeria Maltoni of SunGard
4 hours ago
by GasPedal Staff
Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks ...
GasPedal's Word of Mouth ... - gaspedal.com/blog · Rank: 141,447 · 41 references
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SunGard’s video case study: Building Social Media from Within
4 hours ago
by Andy Sernovitz
Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks ...
Damn, I Wish I'd Thought ... - damniwish.com · Rank: 4,637 · 829 references
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Super Bowl Marketers, Was the $2.6 Million Worth It?
4 hours ago
by Jennifer White
Ahh.. the Super Bowl - the night when we all eat too many carbs, too much taco dip and either watch the game with genuine interest or simply state," I'm watching it for the commercials." It's also the night when marketers sit with bated breath to see how months of hard work will be received by the p ...
Zocalo Group - zocalogroup.com · 11 references
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7 Ways to Get Great Referrals
8 hours ago
by bobreiss
The most effective advertising a company can get is more difficult to achieve but much more effective and lasting than traditional media advertising. It is word of mouth advertising and it’s earned rather than purchased. It is your customers’ opinion of your product, which can fluctuate from very vo ...
Bootstrapping 101 Blog - bootstrapping101.wordpress.com · 1 reference
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Care is a big word
9 hours ago
by Spike
This blog post was inspired by a with Kira Wampler , Word of Mouth/Social Marketing Leader at Intuit Inc. What do I care? Why should I care? What do your customers care about? For the company that doesn’t, “care” is a four-letter word. For the company that does, “care” is a big word. Huge even. Beca ...
Brains On Fire Blog - brainsonfire.com/blog · Rank: 27,251 · 22 references
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3-Minute WOM Lesson: 3 ways to stop negative word of mouth before it starts
9 hours ago
by GasPedal Staff
[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] While it’s impossible to completely defend yourself from negative word of mouth, there are some strategies to stop ...
GasPedal's Word of Mouth ... - gaspedal.com/blog · Rank: 33,963 · 52 references
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Free Kills
11 hours ago
by Andy Sernovitz
Everyone is all excited about the idea of free. Free software, free content, and Chris Anderson’s book Free: The Future of a Radical Price. But it’s not always good. When something is given away free, it kills the market for similar products. iTunes is a very adequate music manager. But it doesn’t w ...
Damn, I Wish I'd Thought ... - damniwish.com · Rank: 4,637 · 829 references
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Haven’t you heard?
13 hours ago
by admin
Gossip-powered product endorsement is a marketer’s dream but, if you don’t want your product to be the subject of neighbourhood tittle-tattle, then forget about relying on word of mouth promotion says Margaret E. Ward. “Do you have an iPhone?” and “Have you seen this cool new app?” are phrases that ...
Strong Language - margaretward.ie · 9 references
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Online Storage – Sky Drive
15 hours ago
by databank
Sky Drive is a great name. Even better than its name is it’s simple concept, a hard drive on the Internet, or as I like to say, a hard drive in the sky. It’s such a simple and brilliant concept that it’s hard to believe no one’s done it before.Well, that’s not entirely true, there [...]
Bank Data Storage Solutions - databankstorage.com
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Do things. Don't advertise things.
16 hours ago
by John V Willshire
Nicolas Roope from Poke on why it's now better to make THINGS that it as to make ADVERTS for THINGS... I'm especially fond of the notion that THINGS have gravity, and pull people towards them naturally. Then of course it naturally falls into the ENTERTAIN, EDUCATE, USEFUL, CONNECT thing from ...
Feeding the Puppy - feedingthepuppy.typepad.com/feeding_the_puppy · Rank: 105,573 · 42 references
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