Blogs1 - 10 of 243 recent posts for tag:"value proposition"
05
Jan
2012
Branding and First Impressions

38 days ago by brianhodgson

I recently was interviewing a marketing candidate and while I went to check on their arrival I saw (who I thought was the candidate) having a smoke in the parking lot before the initial interview. I must admit that my first impression of them dropped as my misconceptions of someone who smoked did no ...

FivePond - fivepond.com · 4 references

04
Jan
2012
Anonymous – Expect Security Issues to Dominate Headlines

38 days ago by Dave Stelzl's Blog

Anonymous strikes again (read the Article)…if you look through news articles on technology in 2012, most likely you will find Apple, Google, and Anonymous dominating headlines…at least on the business side news (e.g. Wall Street Journal). Of the three, most of us stand to capitalize on security news ...

Dave Stelzl's Blog - davidstelzl.com · 6 references

30
Dec
2011
Ringing in the New Year with Tips for Creating a Lasting Web Presence

43 days ago by Chris Califf

So, you’ve found a web design firm and you’re thinking about bringing your business to the world of the Internet. Or, maybe you’re doing some research about creating a business that is designed to operate through a website and you’re considering jumping in the Interwebs in 2012. No matter what the c ...

MegaPlayer - megaplayer.com · 1 reference

22
Dec
2011
Ginni Rometty: IBM's New CEO On Customer Centricity and Innovation // technology

51 days ago by Gaurav Bhalla

CEO successions at large companies, like Unilever and IBM are not spur of the moment decisions. They are carefully orchestrated and managed - with the bulk of the action often taking place back stage. So are their interviews with the media and analysts - well rehearsed and predictably patterned. Whi ...

GauravBhalla.com - gauravbhalla.com · 16 references

Buying Has Nothing To Do With The Product We Sell!

51 days ago by David Brock

We constantly get it wrong, as sales people we focus on our products and what we are selling. As “sophisticated” sales people, we wrap some nice language around it and focus on the solution we sell, hiding the fact that we are focused on selling a product. The real problem is we are focused on selli ...

Partners in EXCELLENCE ... - partnersinexcellenceblog.com · Rank: 124,004 · 71 references

„Kick & Rush“ Sales Tactics – The Last Resort For Sales Success?

51 days ago by Sascha Kronberg

In football (or soccer, depending where you live) one of the former favorite game tactics used to be “kick & rush”. You can describe it with getting the ball as quickly as possible in front in the opponent’s end zone, using long kicks, quickly passing the midfield, to strike a goal within minutes or ...

business vibrations - businessvibrations.com

Sausage + Sizzle (the Icebreaker way)

51 days ago by Dan Gray

WARNING: LONG (BUT HOPEFULLY ENLIGHTENING) POST Let’s start at the beginning… The plan was simple: let’s be what the others weren’t. They were synthetic; we were natural. They were about sweaty men; we were gender inclusive… They were about hard adventure; we were about kinship with nature. They wer ...

Live Long and Prosper - danmgray.wordpress.com · 5 references

21
Dec
2011
B2B Branding, selling the brand first

52 days ago by The Marketing Network

In B2B, particularly in start up businesses, time and investment is reserved for R&D and production. If this is all that you do, you’re not going to make it. You’ll be another business with a great idea or a great product that finds itself a little lost in the commercial world. Your product is only ...

qubeMailer - qubemailer.com

Headlines on Deadlines (Part 2): How to consistently write effective ...

52 days ago by Paul Cheney

Tweet Writing an effective headline takes time. It’s arguably the most important part of your copy, and skimping on the time investment usually produces skimpy results. When will inspiration strike? What will be your muse? As Douglas Adams said, “Writing is easy. You only need to stare at a piece of ...

MarketingExperiments Blog: ... - marketingexperiments.com/blog · Rank: 21,962 · 434 references

19
Dec
2011
End-of-year announcements: 2012 membership renewal, survey, and other news

54 days ago by LoriM

Hello, STC Rochester chapter members, I hope you’re enjoying the holiday season. As we bring December to a close, I would like to share some important information about your STC membership and upcoming events.Most important of all — we want you with us in 2012! Many of you have already renewed your ...

STC Rochester Chapter - stc-rochester.org · 2 references

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