8 days ago by David H. Deans

The role of a typical Chief Marketing Officer (CMO) at a technology, media or telecommunications company is very challenging -- especially if they're skilled in the practices from the bygone era of legacy mass-media marketing. Many struggle to adapt to the needs of today's forward-thinking interacti ...

32 days ago by Edward Ferris

“Over the last three years, the world has been engulfed by political, economic and, particularly, financial crisis management. We have lost sight of the fundamental transformation that the world is undergoing and of where conventional modes of decision-making have become outdated “, World Economic F ...

38 days ago by Alvaro Fernandez

During a debriefing after the 2011 SharpBrains Summit, Rick Moody, Director of the Office of Academic Affairs at AARP, suggested that I contribute a thought-leadership piece to a special issue on brain health for one of their professional publications by the American Society on Aging. You can now re ...

51 days ago by Subhendu

Offshore failures can be shocking. Understand why offshore projects fail. Take steps to ensure your project is successful.

59 days ago by Subhendu

Don't Outsource Blindly. Get Informed.

136 days ago by Subhendu

Difficult Question? Easy Question? Neither! Well.. Amongst us, there are different sets of people who believe things differently. Some are great thinkers and they need someone to execute the ideas for them. This set of people has a glow around them and you can identify people somewhat vaguely by the ...

141 days ago by Subhendu

Seriously, Can Mid Sized Companies be really immune to Branding? If I ask you about Fortune 500 companies, you may not remember them all but they are limited to only 500! And needless to say they are big brands and they have a shine about their name, their locations, their posh offices, their lush g ...

184 days ago by Subhendu

We do NOT have many billion dollar companies as our customers (We understand the needs of the Small and Medium Businesses and that has been our sole focus since we began. Our processes have evolved over the decade as we became more effective while being increasingly agile). But couple of months back ...

239 days ago by Robroy

“Every man is where he is by the law of his nature; his thoughts have brought him there.” James Allen, As a Man Thinketh Robroy has read this quote dozens of times over the course of 20 years, and I still find fresh meaning. Lately, in my work helping CEOs tell their stories, I’ve discovered it mean ...

240 days ago by Errol Jayawardene

Network & Communications expert, Foehn, who specialise in telecommunication solutions for call centre, SME and retail clients including Habitat and Low Cost Holidays, has appointed us to work on their UK PR. The lorries will develop a thought-leadership programme to help build Foehn’s brand awarenes ...