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9 days ago by Orélien

Été rime avec mobilité! Heineken l’a bien compris et lance cette année deux campagnes mobiles sur le thème de la fête et de l’été. Aux États-Unis d’abord, avec une campagne SMS dont le but pour la marque est de faire gagner à quelques de ses fidèles de grands moments cet été: les Heineken « Blok» Pa ...

Aurélien Fonteneau - Le ... - mobi-mktg.com

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9 days ago by Orélien

90 million de Dollars, c’est peut être la somme que Simon & Schuster va devoir payer à certains mobinautes suite à une décision de justice. L’éditeur aurait en effet violé le Telephone Consumer Protection Act qui interdit les envois de spam via SMS. A l’origine de cette condamnation, une campagne SM ...

Aurélien Fonteneau - Le ... - mobi-mktg.com

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23 days ago by epostcardmarketing

By Christopher Hosford Story posted: June 8, 2009 – 12:27 pm EDT Dallas—Marketers eyeing overseas regions to launch direct campaigns should be aware of the differing ways consumers and businesses respond to opt-in e-mail, mobile messaging and other forms of digital marketing, according to a new stud ...

Easy Postcard Marketing - epostcardmarketing.wordpress.com · 1 reference

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38 days ago by Bryce Marshall

On Monday I introduced this week's topic, calls-to-action in mobile marketing. I mentioned three specific enticements that I would provide a pro/con analysis of. Without further ado, here are the first two. Call-to-Action #1: Entering a URL into a mobile browser Simply, this means inviting a shopper ...

The Lunch Pail - lunchpail.knotice.com · Rank: 165,223 · 15 references

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39 days ago by Mark Juleen

Hello everyone. I was able to get a pretty good take here from my response to the questions I posed about mobile marketing last week. Of course you'll hear my radar detector in the middle, but that's what I get for filming these in the car. Anywho, I'd love to hear your thoughts on the mobile topic. ...

Tidbits from The Apartment ... - theapartmentnerd.com · 4 references

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47 days ago by Mark Juleen

Hello everyone, I've done at least 3 retakes for this week's Apartment Nerd post and I just can't get it right so here it is in writing with some screen shots from the outtakes. Anyway, what I'm looking to throw out there this week is the concept of "Mobile". A lot of chatter last week on Twitter wa ...

Tidbits from The Apartment ... - theapartmentnerd.com · 4 references

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58 days ago by Bena Roberts

I got an email asking me to check out Mobile Spinach. I did and its a very simple mobile sharing service. Basically, the service is free. It enables members to share exclusive deals. Every deal is customised and based on lifestyle issues. The type of deals include detox services, spas or restaurants ...

GoMo News - gomonews.com · Rank: 7,018 · 173 references

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67 days ago by admin

We are looking to guage the level of interest if we were to add on a text/SMS module into Spitfire - please email support@spitfire-mail.com if this might be of interest to you.

Spitfire Marketing Blog - spitfire-mail.com/blog

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72 days ago by Orélien

McDonald’s, un pionnier en marketing mobile, qui a investit dans le mobile au début des années 2000 majoritairement avec des coupons mobiles notamment au Japon et aux USA (avec une campagne de text marketing en 2006 qui a atteint 13% de ROI) menée de manière globales ou géolocalisées. En 2008, la ma ...

Aurélien Fonteneau - Le ... - mobi-mktg.com

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85 days ago by Orélien

12 000. C’est le nombre de personnes qui se seraient déjà abonnées à Pumbby, service belge qui propose à ses abonnés de recevoir de la publicité sur leurs mobiles (texte, multimédia ou même vocale) contre rémunération (de 10 cents à 35 cents par publicité). L’abonné peut personnaliser ses abonnement ...

Aurélien Fonteneau - Le ... - mobi-mktg.com