1 day ago by Park

Startups often focus on getting operations off the ground and the hoped for quick hits in sales and marketing to provide immediate lift. What they don’t pay attention to – much to the detriment of the young enterprise – is the careful crafting of their fledgling brand to provide a long-term flight p ...

ParkHowell.com - parkhowell.com · 64 references

11 days ago by Jessica_Switzer

Ever wonder where the utility vendors go to meet buyers? DistribuTECH is the nerdy show for all shapes and sizes selling anything to utilities, from million $$ line-crawling robots that replace dangerous human helicopter repairs, to CODA Energy offering utility storage solutions. Every January they ...

Blue Practice - bluepractice.com · 6 references

13 days ago by dwigder

When it comes to the environment, consumer behavior can be inconsistent or even a bit hypocritical. Two-car families will buy a hybrid and a gas guzzling SUV. Parents will teach their kids to turn off the water while brushing, but take a few extra minutes in the shower to enjoy the peace and quiet. ...

Marketing Green - marketinggreen.wordpress.com · 69 references

26 days ago by Park

If your green business solution can create a win, win, win for a customer, you can’t lose. That’s my obvious answer to Korey Baker’s question on LinkedIn today: “What attracts business owners to the idea of “going green”? To give my position credence, just look at McDonald’s 2011 Sustainability Scor ...

ParkHowell.com - parkhowell.com · 64 references

33 days ago by Katie Lee

Future Gazing fun In case you haven’t read enough prediction pieces for 2012, I’ve just provided my two penn’orth to the Royal Mail’s Mail Media Centre website. Here is a little snippet: What’s in store for direct marketers in 2012? Social media in 2012 Katie Lee, owner, Miramus Media Customer servi ...

Miramus - miramus.com · 5 references

37 days ago by Park

The heros in our new 30 second TV spots for Goodwill of Central Arizona are people donating their clothing and household items. We follow their journeys navigating the many tempting options to dispose of their goods, including the convenience of throwing them away or dumping them in curbside donatio ...

ParkHowell.com - parkhowell.com · 64 references

40 days ago by Park

Everything you read about Coca-Cola’s festive white soda can introduced during the holidays to help save polar bears says it was a colossal marketing failure. I think not. Look at Coke’s publicity stunt for the World Wildlife Fund with your conscious mind, and the backlash it ignited among its loyal ...

ParkHowell.com - parkhowell.com · 64 references

52 days ago by dwigder

Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its ‘Tap into Savings’ campaign. In many ways, this performance resembled a flash mob, with dancers appearing seemingly from nowhere to engage an unsuspecting crowd of shoppers, and then dispersing. As a so ...

Marketing Green - marketinggreen.wordpress.com · 69 references

52 days ago by Park

If you’re following the Stop Online Piracy Act (SOPA) hearings, you’ll find that this digital land grab by the government follows “The Cycle,” the same rise, capture and fall of every significant communications empire dating back to the telegraph. AT&T’s failed $39 billion play for T-Mobile is anoth ...

ParkHowell.com - parkhowell.com · 64 references

52 days ago by Bruno Slewinski

If you observe generally how Sustainability is understand and worked you'll get the impression that it's some sort of theme or subject that companies have to treat briefly at certain times. Like initiatives that the company management has only to worry in that time, not a continuous act. Sustainabil ...

The Obvious Revolution - theobviousrevolution.blogspot.com