68 days ago by issacrea

Have you been struggling to define the ROI of your social media marketing campaign? Whether you’re defining it as a return on investment or return on influence, it’s always a painful conversation that social media marketers have with their clients. Are you having the same problem as well? Lighten up ...

Garious Blog - garious.com/blog · Rank: 57,130 · 18 references

163 days ago by sgunelius

Monday, September 12, 2011 By: Susan Gunelius In my previous article on the Kudzu Business Success Center, I discussed how to measure social media marketing performance. In that article, I focused on the specific metrics to track as well as trends to analyze to ensure you’re headed in the right dire ...

Bizsuccess - kudzubizsuccess.com · 10 references

166 days ago by sgunelius

Friday, September 9, 2011 By: Susan Gunelius One of the most challenging parts of social media marketing is analyzing performance. It’s difficult to get accurate metrics and like brand building, much of social media marketing analysis is based on soft metrics like sentiment and perception. However, ...

Bizsuccess - kudzubizsuccess.com · 10 references