Brian Solis, Principal di Futureworks e co-autore di Putting the Public Back in Public Relations (reinserire il pubblico nelle pubbliche relazioni), è stato interpellato da Duct Tape Marketing a proposito di presente e futuro del settore delle pubbliche relazioni. Le PR non stanno vivendo un periodo ...
Will Google's version give Facebook and Twitter a run for their money? Google launched a new social effort today called Google Buzz. If you're immediate reaction is, "Wait, doesn't Yahoo! already have a product named Buzz?" Then you'd be correct. But Google didn't acqui ...
E’ un periodo di grande fermento nel crowdsourcing e nel ricorso al web 2.0 per la comunicazione dei grandi brand della moda e del retail italiano. Infatti dopo i successi di Coin e di Upim con le loro campagne su Zooppa è ora il turno di Benetton, che porta online il suo casting con l’iniziativa It ...
In the world of Internet Marketing, it is said that ‘content is king’. That’s only half the story, of course, because if your content is buried, it cannot be found- that is, unless there are lots of good maps back to it, through social media marketing! Those who are at the forefront of marketing kno ...
The topic of this blog is based upon a posting on the Linkedin group, Economic Development Professionals, specifically in the “discussions” section of the group. A group member brought to our attention a Twitter feed that offers trilingual tweets. Figure 1 is a screen shot of SODIL Lanaudière Twitte ...
Social Media Marketing Campaigns A social media marketing campaign is said to be the best thing that has happened to the modern day advertising world. Social media marketing campaign is the cost-effective target oriented reply to the challenges faced by present day marketing world. A social media ma ...
"We can get a bunch of customers by having them follow us! Skip paying big hairy media costs! It'll be fun and quick and easy! The new admin can do it!" That's the placebo effect social media has on some companies we've encountered. They hear how easy it is and how little it costs compared to their ...
Great companies do all of the important things right. Let’s review a few of the important areas of the book, as they pertain to social media marketing greatness. Read this article: From Good To Great Social Media Marketing | Social Marketing Live
Thanks to everyone who participated in our live, interactive Super Bowl Commercial Rating Party in partnership with TheTVNews.tv, the TV industry’s only daily video newscast. (Watch this space and TheTVNews.tv for details on our Oscars Party.) By way of follow up, Jeff and I did a segment on tomorro ...
Measuring social media is very big right now. The ways people suggest they're measuring social media don't always stand up to what people typically think of when they think of measurement elsewhere on the web. If you're trying to measure social media, or about to embark on a process to do so, it wou ...
