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70 days ago by GSerrano

The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers’ attention is di ...

Trends Updates - trendsupdates.com · 259 references

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70 days ago by GSerrano

The purpose of advertising is to convince people that products are useful to them in terms of function, comfort, convenience, status, self-esteem, etc. Advertising is the showcase by which to tell the markets of these benefits that they can have from using the particular products. Advertising become ...

Trends Updates - trendsupdates.com · 259 references

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87 days ago by GSerrano

Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Market ...

Trends Updates - trendsupdates.com · 259 references

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87 days ago by GSerrano

Sex appeal advertising has been loosely controlled, much to the disappointment of moralists. The issue is not so much the ethical dilemma it poses but rather the careful application, sensitivity, selectivity, and sense of responsibility that marketers should have. If sex appeal advertising is taken ...

Trends Updates - trendsupdates.com · 259 references