| Becoming content with content marketing 3 hours ago by Doug Tangwall Have marketers become so lame that we need to remind them to include content? Content marketing is appearing more often in discussions of marketing theory. Initially I found myself annoyed by the term, but I realize now that the advocates of content marketing are on the same page as me. I may have t ... End Result Marketing - endresultmarketing.com |
| QUOTE: “The why imperative” by Seth Godin 6 hours ago by CharlieChicago "If the only reason you don't do something is because you never did, that's not a good reason. If the environment has changed dramatically and you are feeling pain because of it, this is a great reason to question yourself, to ask why." - Seth Godin, The why imperative CharlieChicago - charliechicago.com |
| Protecting Your Email Communication from Social Media 7 hours ago by John Saddington There have been a few recent examples of personal email conversations being posted online for the world to see. Now, there is really nothing stopping someone from doing it maliciously but you can take the necessary precautions to simply be as explicit as possible. Two examples shown here, Seth Godin ... ChurchCrunch - churchcrunch.com · Rank: 4,897 ·  309 references |
| The Sin of Mediocrity 7 hours ago by Safina Khimani It’s absolutely true, in life we settle. Seth Godin mentioned it on his blog “We settle for something not quite right, or an outfit that isn’t our best look, or a job that doesn’t quite maximize our talents. We settle for relationships that don’t give us joy, or a website that’s, “good enough.” I do ... My Evolution Group - myevolutiongroup.com |
| Lessons from very tiny businesses 8 hours ago by admin Synopsis: 1. Go where your customers are. Jacquelyne runs a tiny juice company called Chakwave. I met her in Los Angeles, standing next to an organic lunch truck. Like the little birds that clean the teeth of the hippo, there’s synergy here. The kind of person that visits the truck for lunch is the ... DeckFive - deckfive.com |
| How to use a legal pad to increase your sales 8 hours ago by admin Synopsis: When you’re in a small meeting (you and one or two other people) it’s awkward to use a laptop or Powerpoint, because it destroys the intimacy of the discussion. Basically, it says, “I’m going to talk to the screen and you can watch, okay?” Start by writing these facts down. Continue Readin ... DeckFive - deckfive.com |
| Two ways to hire (and a wrong way) 8 hours ago by admin Synopsis: The wrong way first: interview someone for an hour. If you like them, have them interview three or four other people in your organization for an hour each. You’ve invested five hours of your team’s time, but really you only were looking for approval, because you’d already decided you liked ... DeckFive - deckfive.com |
| Organizing customers 8 hours ago by admin Synopsis: The local youth theatre troupe recently put on a performance of Grease. It was a high-spirited outing, with terrific performances and it was a great way for them to spend a month or two over the summer. I was amazed to discover, though, that the budget for the rights to the play were $3,00 ... DeckFive - deckfive.com |
| The hierarchy of success 9 hours ago by admin Synopsis: I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned ... DeckFive - deckfive.com |
| Things to ask before you redo your website 9 hours ago by admin Synopsis: I don’t do any consulting, but that doesn’t stop people from asking me questions. The most common question people ask me when they want a new website is, “If you were in charge of this, who are the 2 or 3 people you’d want to be sure to talk to – to help think through the issues, help us f ... DeckFive - deckfive.com |
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