Being a frequent flier on Southwest Airlines, I naturally wanted to re-join their email list. I was a subscriber in the past but with new addresses I fell off the list at some point. The big win for Southwest is with their focus on email preferences. As we’ve discussed many times before, allowing yo ...
Client: powerhouse photography Leeds June – August 2009 Background Established Commercial Photographers in Leeds with varied client base. Problem Powerhouse was sometimes seen as just another commercial photographer in Yorkshire, abeit one of high standards and with some impressive names in their cl ...
I am reading a book “ The Trophy Kids Grow Up” by Ron Alsop, and while the book focuses primarily one how the millennial generation is impacting the work place, it provides an interesting profile of this generation’s behavioral patterns. These traits include a sense of entitlement, feeling optimisti ...
Marketing is about segmentation and targeting there is nothing more to it. Segmentation is recognizing that different people buy different products for different reasons and finding those reasons, occasions, usage scenarios and hence what the customer is willing to pay for. Targeting is delivering v ...
This entry is part 3 of 3 in the series Interview with Michael Moon PvT: You just mentioned analytics. How important is it to integrate marketing and customer data across the organization versus at the local level? MM: Well, analytics is generally a can of worms that once you open it you never find ...
L’e-mail marketing est régi par un concept faisant appel au simple bon sens : si vous donnez aux abonnés ce qu’ils souhaitent (informations utiles, pertinentes, en temps opportun), alors ils vous donneront ce que vous voulez (des réponses, des actions, des revenus, de la fidélité). Pertinence… C’est ...
iPhone has less than 3% of the market share of the total mobile phone market but is the reason for the higher churn among mobile subscribers. None really lived up to their title. Verizon Wireless saw its new subscribers additions shrink past quarter compared to past year numbers. Customers either ch ...
Web Analytics 100 Success Secrets Make it easy to improve your results online Strengthen your marketing initiatives and create Higher Converting Websites Turn online data into wisdom – This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professio ...
The great thing about being a marketer is that you can spend (and get paid) big money, produce “awesome” creative work (maybe even win a few awards), and then totally fail to meet sales goals. And here’s the best part of all: you can blame it on the economy, or the crappy sales force, or bad feng sh ...
Read What Regulatory Agencies Are Telling Examiners to Look For When Examining Your CRE Loan Portfolio To Sum It Up: The FFIEC CRE Loan Workout Guidance is well-written in plain English that everyone can understand. I've summed up the first 13 pages in the key points below, and the last 20 pages giv ...
