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9 days ago by Kenneth

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday ( what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. This week will focus on the authors who have written some of the best b ...

TheLetterTwo.com - blog.thelettertwo.com · Rank: 95,983 · 43 references

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20 days ago by Nitin Gaopande

Came accross this book “Personality Not Included” by Rohit Bhargava while searching for SMM (Social Media Marketing) This is his presentation about the making of the book. Did you notice the simplisitic nature of this presentation and yet so powerful it is!! I personally am looking forward to readin ...

For the Thinkers and the ... - nitingaopande.wordpress.com

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25 days ago by Geoff Livingston

For the next few days, I will be absent on the Buzz Bin as I attend to and recover from my unconference, BlogPotomac. Expect to see me return to the Buzz Bin during the middle of next week. The schedule of events for BlogPotomac has been posted. Check it out! While the event is sold out, anyone can ...

The Buzz Bin - livingstonbuzz.com · Rank: 1,974 · 940 references

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42 days ago by five12

Social media presents an exciting opportunity for companies to directly connect their brand and message with customers and employees - in real time. However, integrating social media into a marketing plan requires a paradigm shift, as well as dedicated people entrusted and empowered to connect direc ...

Savant Public Relations | ... - savantpublicrelations.com

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46 days ago by Ryan

Image by Getty Images When asked to name Brands that leverage their founders as “cult icons” or celebrity “Faces”, you can probably think of several right off the bat…Dave from Wendy’s, Steve Jobs from Apple, Jeff Bezos from Amazon, etc. The benefits of turning a founder into a celebrity are pretty ...

m-cause - m-cause.com · Rank: 18,482 · 24 references

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48 days ago by Daryl Tay

Earlier in the year I reviewed Tactical Transparency and said that it’s a good book for an introduction to the social media scene. However, I now feel Personality Not Included is the book I would recommend as the intro book, simply because it explores more than social media, and is about really chan ...

Unique-Frequency.com - uniquefrequency.com · Rank: 82,671 · 74 references

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52 days ago by Rohit Bhargava

Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR ? ? waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I ...

Digital Media Wire - ... - dmwmedia.com · Rank: 4,622 · 534 references

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52 days ago by Olivier Amprimo

Here in Singapore, I am having some interesting conversations, with one great, established blogger and a group of social media educated people, on blogging behind the firewall. Most of the conversation is around finding a way to engage people so that they blog. The classical $1,000 “how?” question. ...

Veni Vidi Luxi - venividiluxi.com/en · 11 references

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58 days ago by Wendi

“ Personality Not Included” by Rohit Bhargava with a Foreward by Guy Kawasaki book summary In the new business era of the 21st century, a great brand or product must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers ...

Wendistry, LLC - wendistry.com · Rank: 171,901 · 5 references

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62 days ago by kameryuksel

Zyman (2004) found out that %84 of award-winning advertisements incorporated entertainment, humor, satire, slapstick etc. to their ads. Nevertheless, only %22 made a call to action. Meaning resulted in increased sales. At the end of the day, we all know the purpose advertisement is to sell. If we ca ...

Untitled blog - kameryuksel.wordpress.com