| A consumer stance at search engine marketing 159 days ago by cgauzente Special issue International Journal of Internet Marketing and Advertising, vol. 5, 1/2, 2009 Guest editors : C. Gauzente & C. Gonzalez In February 2008, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that “Internet advertising revenues for 2007 are estimated to g ... Marketing & Organization - cgauzente.wordpress.com |
| Privacy 159 days ago by cgauzente The privacy issue has been my entry door to online marketing and, more generally, wireless marketing topics. Online environment is now part of everyday life. However, trust is still an important issue for online merchants. This explains why there is an increasing interest in “trust busters” by the g ... Marketing & Organization - cgauzente.wordpress.com |
