11 days ago

Analysis in web advertising is completed in order to produce better advertisements that are additional efficient in motivating customers to buy a product or a service. The research will be based mostly on a particular advertising campaign or will be more generalized and primarily based on how advert ...

Untitled blog - internetmarketinginformer.com · Rank: 57,156 · 14 references

164 days ago by cgauzente

Relatively little academic knowledge has been developed to understand users’ perceptions and behaviors toward sponsored links. In particular it is of foremost importance to delineate factors that influence click intention and behavior. This paper proposes a hierarchy-of-effects model in order to und ...

Marketing & Organization - cgauzente.wordpress.com

196 days ago by cgauzente

Special issue International Journal of Internet Marketing and Advertising, vol. 5, 1/2, 2009 Guest editors : C. Gauzente & C. Gonzalez In February 2008, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that “Internet advertising revenues for 2007 are estimated to g ...

Marketing & Organization - cgauzente.wordpress.com

196 days ago by cgauzente

The privacy issue has been my entry door to online marketing and, more generally, wireless marketing topics. Online environment is now part of everyday life. However, trust is still an important issue for online merchants. This explains why there is an increasing interest in “trust busters” by the g ...

Marketing & Organization - cgauzente.wordpress.com