4 days ago by yangyeqing

作为第九次学习日活动的总结报告，全文刊登如下； 节选稿《标题待补充》刊发于2008年08月《国际公共》杂志P82~83； 主笔何文峰；杨叶青参与撰写及修改； 对于企业公关部门而言，这个时刻充满挑战。第一时间捐了100万，少了，被骂；捐了1000万，晚了，还是被骂；捐了1个亿，但是老板说错话了，更要被骂——灾难公关正在考验每一家企业，我们如何帮助客户渡过难关？ 为什么要做灾难公关？ 伴随着地震，地壳深处释放出惊人的能量。同时地震也让全国公众积蓄的情绪集中地释放出来，悲悯、爱国、奉献、批评、责难……大灾难后的心理震撼让公众无法平和，他们要么痛哭，哀恸，要么感动，震撼，要么绝望，愤怒。 随着灾难以不 ...

不真实 不传播 - blog.yangyeqing.net · 2 references

7 days ago by Lindsey LaTour

This week I received a call at my office that caught me off guard, but probably shouldn’t have. It was a clear signal of the shifting change that is occurring in my professional life. I’ve made the move from editor/graphic designer to communications manager, and after only three weeks, the contrast ...

beyondwords - beyondwordsblog.com · 3 references

7 days ago by mediasocial

Hva er vitsen med å sensurere negative budskap, når sensuren i seg selv er negativ? Kinesiske myndigheter gjør alt for å arrangere et perfekt OL i Beijing. Resultatet er at lekene blir en flau påminnelse om at ikke er som det skal i verdens største diktatur. Lekene, som har en budsjettramme på 150 t ...

Colt Kommunikasjon - coltpr.wordpress.com · 4 references

7 days ago by Matthew Wurtzel

A cardinal rule taught in Journalism 101 is: don't bury the lead. That is, don't put the most important part of a news story in the middle or on the bottom of it. Put it up top. The public relations world has a very different take, especially when it comes to negative news. Witness the press release ...

Dealscape - thedeal.com/dealscape · Rank: 19,026 · 52 references

8 days ago by philayres

I came across this post today… Great guidance… For over ten years I’ve been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs In ...

Phil Ayres Live » Phil ... - philayreslive.com · Rank: 69,502 · 1 reference

9 days ago by yangyeqing

8月20日，第十期学习日活动，讨论主题：刘翔退赛与后奥运阶段公关。 本次学习日由何文峰执笔课堂笔记，杨叶青增补后如下： 一、刘翔的跟腱是中国最大的体育政治 在我国的体育世界里，为国争光的目标、举国体制的实质，都充分证明了体育只是政治的附庸。如果说体育是中国政治一部分的话，那么，奥运会无疑是我国体育政治的重心，而110米栏运动员刘翔，则是这一举国关注的重心里聚光灯下的焦点。 【插播】关于刘翔跟腱的口径：发炎还是老伤？ 由此可以得到以下推论，来逐步还原刘翔的跟腱事件： 1. 鉴于刘翔受关注的程度，如果他在5月份跟腱负伤，则不可能相关部门不知晓； 2. 相关部门既然知晓，必然多少预料到刘翔无法参加奥 ...

不真实 不传播 - blog.yangyeqing.net · 2 references

10 days ago by yangyeqing

我一度把公关理解成为“Never Say No”——桥接客户端和媒体端的需求，把事情摆平就KO；后来，公关发展了，环境变化，公关的概念不再是简单的发布式传播，于是公关桥接需求的概念被多元化了。 从我简短几年的从业经历来看，最早接触的客户是BMCC，在北京的地方报纸上拥有着众多的广告投放，因此在公关软文的宣传上，公关公司只是一个配合、辅助的CAST；随后，转战LenovoMobile，这个跟着集团品牌、借势集团之力，公关也大有可为，加上国产手机扬帆起航，公关传播倒也轻松得很；再后来，接触快消公关，就感觉渐入红海、江湖混战——不仅仅品牌竞争泛滥、更有无知客户、不良媒体群发式兴风作浪……公关所谓的桥 ...

不真实 不传播 - blog.yangyeqing.net · 2 references

10 days ago by chrisbrogan

First, look at this great PR letter sent to me by Scott Duehlmeier from the Summit Group: Chris- Good evening, my name is Scott Duehlmeier with The Summit Group (PR/AD agency) in Salt Lake City, Utah. We recently created a social media department, and are working with a client who specializes in the ...

chrisbrogan.com - chrisbrogan.com · Rank: 105 · 1542 references

13 days ago by Doug Haslam

It must be summer– I have been delinquent for two weeks in getting out a Social Media Top 5, putting me at risk of becoming a snark-fader. But there is quite a bit to talk about in the social media world, isn’t there? Bryan Person moves from Boston to Austin. Well, there must be five reasons why one ...

Doug Haslam - doughaslam.com · Rank: 91,025 · 237 references

13 days ago by Doug Haslam

It must be summer– I have been delinquent for two weeks in getting out a Social Media Top 5, putting me at risk of becoming a snark-fader. But there is quite a bit to talk about in the social media world, isn’t there? Bryan Person moves from Boston to Austin. Well, there must be five reasons why one ...

Doug Haslam - doughaslam.com · Rank: 91,024 · 204 references