3 days ago by zgrouppr

I loved this article on the relationship (serious, now) between PR & Marketing: http://paulseaman.eu/2009/11/pr-to-marry-and-lead-marketing/. It’s about time. I feel like one of those old aunts who have been trying to get the two married for years. I love this quote: Echo Research’s Group CEO, Sandr ...

Zgrouppr's Blog - zgrouppr.wordpress.com

4 days ago by Mike Swenson

The 2009 edition of the PRWeek/Barkley Cause Survey released this week sends a clear message that cause branding programs work even in tough economic times. That's good news for all of us who believe that cause programs are one of the single best ways for a brand to create permanent connections with ...

Mike Swenson - citizenbrand.typepad.com/swenson · 3 references

8 days ago by melee4

Social media, like Facebook and Twitter, is becoming a more common feature in companies around the world. Some corporations are embracing it and fully submerging themselves into all formats, yet others still seem a bit hesitant to try this new digital component. According to an article written by Ki ...

Meg's iMedia Blog - melee4.wordpress.com · 2 references

18 days ago by Andrew

We’ve had the PRWeek Awards for 2009. What a party it was! (Not that this blogger was invited! Tssk). The winners have been announced and you can read all about it here and via this PDF Download. Please download the official download. Sponsored paid to be there! While you wait to the file to transfe ...

The Brinkwire blog - blog.brinkwire.com/en · 1 reference

18 days ago by Steph MacLeod

And so another PR Week Awards ceremony has come to pass, with the great and the good of the UK’s PR industry nursing either happy hangovers or bitter disappointment from what was certainly an ‘eventful’ evening. The Met Police’s enforced removal of the climate change protestors who chained themselve ...

Kaizo - kaizo.net · 2 references

18 days ago by Neil Hallmark

Last night’s PR Week Awards, saw Kaizo beat a strong shortlist of brands including Cadburys, Sainsbury’s and Aldi to win the ‘Marketing Communications: Consumer Award’ for Flip Video’s ‘Now Playing You’ campaign. Judges commented: “The Flip Mino has torn a gaping hole in the market, which is testame ...

Kaizo - kaizo.net · 2 references

25 days ago by Frederico

Importado na integra do blog Ana Brambilla. Uma pesquisa feita com 317 jornalistas de Nova York pela agência Middleberg (SNCR) apontou que 70% dos jornalistas admitem usar mídias sociais no auxílio da prática da reportagem. O nmero sobe para 92% quando jornalistas reconhecem que as mídias sociais ag ...

Abilbc's Blog - processoburocratico.wordpress.com · Rank: 86,409 · 1 reference

32 days ago by manik1383

As marketers and especially social marketers, customer feedback is of utmost important but do we actually follow something from this feedback or we completely ignore it most of the times. Despite the fact that customer feedback is a very important step in building up your product and marketing strat ...

marketing perspective - manikkinra.com

44 days ago by Arun Sudhaman

The Big Idea Over the last three months I’ve been lucky enough to work on a project for PRWeek that has been truly eye-opening. Called The Big Idea, the project is best described as an experiment to see how different types of agencies respond to an integrated brief. First, we needed to find the righ ...

Arun Sudhaman - streetmedia.wordpress.com · 1 reference

45 days ago by Shonali Burke

I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article). That’s really not a “a-ha” moment for me, despite all the ...

Waxing UnLyrical - waxingunlyrical.com · Rank: 149,357 · 32 references