Blogs1 - 4 of 4 recent posts for tag:"positioning statements"
26
Jan
2012
Hack into your Essential Message!

15 days ago by Michel Neray

Hack into your Essential Message!? In the last Essential Message monthly teleclass, my guest Mike Murray talked about the thinking approach that hackers have to have in order to be successful hackers. He then made the link between the hacker’s thinking approach and the right mindset you need to have ...

The Essential Message - essentialmessage.com · 5 references

06
Jan
2012
Time for Innovation in Professional Services

35 days ago by Jason Mlicki

2012 is now officially upon us. When we look across the landscape of professional services firms it’s rare that we see truly innovative business models or truly innovative products. All too often, firms are relying much too heavily on selling that next project or program within their given area of e ...

m l i c k i - mlicki.com/eyelet

23
Jul
2011
How attuned are you to your customers’ Persuasion Drivers? // technology

202 days ago by Michel Neray

How attuned are you to your customers’ Persuasion Drivers? In coaching, we talk about meeting your client where he or she is. In mediation and conflict resolution, we talk about seeing things from the other person’s point of view. In customer service and sales communications, we talk about creating ...

The Essential Message - essentialmessage.com · 5 references

21
Jun
2011
How to Sell What They Don’t Know They Need.

234 days ago by Michel Neray

How to Sell What They Don’t Know They Need. The Problem With Passion, Part 2 OK, so you followed the suggestions in my last post ( The Problem with Passion) and you think you lasered into the true problem you are driven to solve. How do you help people recognize they have that problem? Even more to ...

The Essential Message - essentialmessage.com · 5 references