22 days ago by Environmental Writing Guy

Spitfire Communications, a PR firm focusing on do-gooder nonprofit types, has posted its latest e-newsletter, “Spitfire Sparks.” All of the articles are quite good, but one of them is great: Create a “Story Bank” of people whose personal story brings life to your work. Statistics and charts have the ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

24 days ago by Environmental Writing Guy

Facebook is cool. Twitter is red hot. Blogging is not as cool as it used to be, but I still do it anyway. And Email rules. It rules. According to this latest survey from Marketing Sherpa, when Internet users come across something that gets their attention, they are still more than three times as lik ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

26 days ago by Environmental Writing Guy

Have you ever wanted to pre-test some important communications materials on some every day citizens before you release them to the public? Are you daunted by the cost, effort, and time associated with traditional polls, surveys, and focus groups? I thought so. Today, I’m inviting you to provide some ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

37 days ago by Gini Dietrich

Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients, friends, and peers have mentioned to us that they do ...

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51 days ago by Environmental Writing Guy

Here’s a “vote for your favorite cause” type of business fundraising effort. In this case, 21 water groups are competing to win $10,000 in cash from the New Belgium Brewery. This kind of fundraising activity has become a mainstay of the business/charity relationship because businesses know exactly h ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

67 days ago by Environmental Writing Guy

“…it’s far from certain that social networking will prove as effective as more traditional fundraising methods such as direct mail, telephone solicitation and even e-mails to past donors,” that’s according to an Associated Press article that appeared back in April. The Facebook users among you know ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

71 days ago by Environmental Writing Guy

According to the endlessly fascinating America’s Civic Health 2009 report, members of America’s “Millennial” generation (age 18 to 29) who are active in online social networks participate at higher rates in some activities that are important to nature protection and pollution control experts — like ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

72 days ago by Environmental Writing Guy

Environmental science and policy professionals aren’t the only ones who have a habit of obscuring important information behind bad writing. Take this passage from America’s Civic Health Index 2009, for instance: Millennials who use social networking sites for civic causes are also more civically eng ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

92 days ago by Environmental Writing Guy

California’s budget crisis is boiling over and putting family experiences in natural areas at risk. In May, Governor Schwarzenegger proposed to close 220 parks. Responding to the threat, the California State Parks Foundation grew their Facebook constituency from 517 fans to over 45,000. How did they ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references

115 days ago by Eric Eckl

Some hired gun PR type emailed me a provocative and potty-mouthed pitch a few days back. I’m blogging about it so I guess he gets what he wants. You’ll probably post comments about this, so I’ll get what I want. But what about the client, a worthy-seeming charity that wants to improve sanitation in ...

Water Words That Work - ... - waterwordsthatwork.com · 18 references