60 days ago by Steven Avalos

When it comes to Facebook, the number one question asked by brands is: What is the value of a fan? The answer is not so clear-cut, as there are several factors to consider when formulating a response. While a large Facebook fan count can speak to a brand’s overall influence, the act of engaging Face ...

78 days ago by admin

It seems ereaders are going to be a hot holiday tech gift this year — the Tickle Me Elmo for grown-ups, if you will. The space has certainly heated up of late. A market once dominated by the iPad and a few generations of Kindles is starting to rumble with the introduction of the Kindle Fire and the ...

155 days ago by Stephen Graham, Account Executive

Good brands are always identified by a particular feature. Apple has its, well, apple, Nike has its swoosh and Nokia has its ‘Anthemic’ ringtone (and maybe Snake 2). Whether monotone, polyphonic or real-tone, Nokia’s iconic jingle is an oratory symbol of the mobile revolution – one that has resonate ...

168 days ago by Stephanie Florence

Take a nostalgic location, pair it with a unique consumer experience and add a dash of social media — you’ll create the latest campaign from MasterCard and Facebook Places . In an effort to differentiate MasterCard by offering one-of-a kind experiences the company launched the Priceless New York Cam ...

177 days ago by Cory Dimitrakopoulos

Condé Nast Publications and Vogue magazine are revamping pages of the word-of-mouth marketing playbook by creating a network of 1,000 influential fashion and beauty ‘experts’ who will serve the publication’s advertisers by offering insight into consumer preferences and the online activity of brands’ ...