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Ogilvy lamenta fallecimiento de Gibert
10 hours ago
by Sandra Marquez
México, D.F.- A través de un plan de relaciones pblicas realizado inhouse, Polo Garza, director de la agencia de publicidad Ogilvy México, así como todo su equipo de trabajo, expresaron su más sentido pésame por el fallecimiento de Enrique Gibert a través de un pequeño comunicado que se difunde en m ...
MERCADOTECNIA y PUBLICIDAD ... - merca20.com · Rank: 44,309 · 10 references
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La vita è amara (Ad for Fernet Branca, by Ogilvy & Mather, Copenhagen, Denmark)
15 hours ago
by markertising
“This could have been an ad for sexy lingerie. But we bought the ad-space first. Life is bitter” Certe volte non servono grandi investimenti o grandi locations, ma basta una buona idea che in primis sfrutti il luogo di promozione e ci giochi con esso tramite alcune sottigliezze e in secundis evidenz ...
mark&rtising - markertising.wordpress.com
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Of Pirates and Market Correction
15 hours ago
by davidllewelynjones
From the October Zeitgeist… The term “Intellectual Property Rights” [IPR] is one of the most bandied‐about and misunderstood terms in the world of technology and media today. Its lack of concrete perception coincides neatly with the lack of knowledge of what piracy really means and what its roots ar ...
zeitgeist and stuff - zeitgeistandstuff.wordpress.com
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Digital Activation @ SW19
15 hours ago
by davidllewelynjones
From the July Zeitgeist… With the London Olympics on the horizon and the World Cup next year, one rather large sporting event has just taken place on our doorstep. The Championships at Wimbledon provided a very interesting case study of digital brand activation. The sponsors, though subtle, were ple ...
zeitgeist and stuff - zeitgeistandstuff.wordpress.com
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Sustainable Luxury
15 hours ago
by davidllewelynjones
From the July Zeitgeist… What is a journey? If you believe that it’s a process, a discovery of one’s self; that life itself is a journey, then you should have thought of putting that into the copy for your campaign before Ogilvy Paris did it for Louis Vuitton. Consumers are increasingly comfortable ...
zeitgeist and stuff - zeitgeistandstuff.wordpress.com
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Dove’s new ad campaign for the ‘real man’
20 hours ago
by cjrutter
So now it’s the boys turn. Unilever has extended its Dove range into the male grooming market called Dove Men + Care. Along with it, it has launched its new advert – similar to the approach used for the women’s campaign. The brand was built upon the Campaign for Real Beauty concept. Across the media ...
Blurry Mirror - cjrutter.wordpress.com · 1 reference
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Новая книжка
21 hours ago
by tzhilenkov
The King of Madison Avenue by Kenneth Roman.
А меня этот ... - kwix.ru
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People like these…
1 day ago
by HARISH VASUDEVAN
Last couple of weeks have stirred deep emotions amongst many of us from Ogilvy India. Two unrelated events, but yet connected. The first was when we felt that due credit was not given to a piece of work done by one of the greatest copywriters of our times, Suresh Mullick. (read my post on this under ...
Harish Vasudevan's Collection - harishvasudevan.wordpress.com · Rank: 150,631 · 1 reference
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