| The invention of niche marketing - breaking down boundaries in the process 179 days ago by Debra De-Jong We all take it for granted – niche marketing. But do you know when it started? And with which market segment? Niche marketing is the result of the Coca – Pepsi consumer war. The so-called “ cola wars” between Pepsi and Coke began in the late 1930s when Pepsi started making gains in the market at the ... Debra De-Jong - debradejong.blogspot.com |
