9 hours ago by Crosby

Yesterday everyone’s favorite truth-teller/love-charged business maven Danielle Laporte wrote an powerful article titled “ How to conduct a great interview: punctuation + emotion.” If you have ever had to interview anybody, you know how hard it can be to ask the right questions that maybe, just mayb ...

12 hours ago by Maria Loscerbo

Sooner or later, despite your best intentions, a news story will contain errors that put you or your company in a bad light. The media wrongdoing might entail getting the facts wrong, omitting relevant facts that create the wrong impression, or using certain words that convey a negative or unfair re ...

17 hours ago by anthonymora37

Lady Gaga rules Twitter. With roughly 19 million followers, she leaves others in the dust. Lady Gaga was also the first to top one billion YouTube video views. So what is the obvious next step for the Queen of YouTube and Twitter? Start your own social network! And that’s what Gaga has done. Little ...

20 hours ago by llanza

WHAT: Florida International University will host “College Goal Sunday.” The one-day event aims to help college-bound students fill out their financial aid forms to ensure access to higher education. Similar workshops are being held throughout South Florida and the state. WHO: High school seniors and ...

1 day ago by admin

Maersk Unveil Their New Sales and Promotion Tool for the Decade back email print news archive WORLDWIDE – Last night in London AP Moller Maersk unveiled their latest project, and it had nothing yet everything to do with shipping. Owners of the world’s largest container freight carrier, Maersk Line, ...

1 day ago by Kevin W. Grossman

Sure, you've done the messaging work as it relates to your products and services. In fact, you've spent a lot of time on it to ensure you've gone from best practice to business case. So why are you picking up the shotgun? Spraying your content pellets all over the room won't buy you much other than ...

1 day ago by Lisa Gerber

Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, ...

2 days ago by Kivi Leroux Miller

The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?” That’s the question many of ...

2 days ago by Ruth Atherley

Wallace and Ruth We’re doing some (early) spring cleaning at the AHA office. As we go through files, media coverage binders and jump drives, we have the opportunity to reflect a little on campaigns and projects from the past. This week, we came across the files for one of our favourite creative camp ...

2 days ago by Jim Bianchi

Choosing a PR firm that is the right fit for your company – in terms of size, as well as experience – is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet with potential PR agency matches. Here are seven key questions to ask your a ...