43 days ago by BillFrink

If you’ve even occasionally purchased radio advertising you’re probably receiving emails and a few phone calls notifying you of a One-Day sale on radio rates. In most cases the window to make your purchase is one business day. Hence the terminology, One-Day Sale. As an owner of an advertising agency ...

43 days ago by Kristi Jackson

In display advertising, it is possible to target ads to websites based on the content of the site. In the Google Display Network, this is known as Keyword Contextual Targeting, where keywords are used to identify the content you are looking to serve ads next to. This is helpful in boosting response ...

43 days ago by Michelle O'Connor | Media Strategist

I love the holidays. Every day brings something new, with parties, decorating, delivering gifts and serving. In advertising, holidays are a prime time for promotions, truly a no brainer for our retail clients. What we shouldn’t overlook, however, is what happens after the holidays. As we sadly pack ...

46 days ago by Babar Khan

Earlier this week when the most despised loved political party in Pakistan needed to gain sympathy remind followers and citizens about the assassination of their true leaders’ daughter (which resulted in the deaths of over 100 innocent bystanders who are of no importance whatsoever since elections a ...

46 days ago by Benjamin Christie

Advertising Trends for 2012 from Gourmet Ads For the past 4 years, and as the year comes to a close, I’ve looked forward to the future trying to predict what the Advertising Trends for the year ahead will be. Looking back I think for the most part I’ve predicted the advertising trends rather well. T ...

58 days ago by thriveadvertisingco

Many of you know that I own an advertising agency in Seattle. Our main focus is media buying which is the art of placing ads in the right media space to reach the right people with the right message at the right time. I’ve worked in advertising for a relatively short period of time, 8 years. But in ...

63 days ago by Jennifer Pupshis

How annoyed were you this summer with the constant banter of the NFL lockout? Listening to report after report of how the players and owners were fighting over more money was annoying to say the least. It’s really hard to feel bad for millionaires. Now it all makes sense why there was so much concer ...

65 days ago by Denise Hesser

You can get bumped even if you’ve paid for it. As we move forward into the 2012 election year, there are several things to be aware of in the world of broadcast advertising. There are specific political windows that will have an impact on our clients’ advertising schedules. The two key dates to keep ...

66 days ago by John O'Connor

Have you heard of Online Trading Desks or DSP? If you are not deep in the online industry, then chances are you have not. It is the next evolution in online media buying and if you or your agency have not begun to test this new method, then you are already lagging behind the marketplace in access to ...

73 days ago by Kristina

Everyone makes mistakes, but it’s easy to prevent the ad fails we showed you last week! Here are 4 tips to help ensure you don’t show on on someone’s ad fail list: Always check your spelling! There as several spelling mistakes in this ad. Make sure your ads are relevant and content sensitive. Utiliz ...