32 days ago

“Need-based marketing doesn’t work because those striving to meet the need are too sel-involved and fail to look from an outside perspective. She [Katya Andresen, autora de Robin Hood Marketing] reminds us to start with what’s in it for the people we are talking to.” - en el blog BubbleRoom 11.06.09

Ttantta - ttantta.com · Rank: 103,126 · 4 references

79 days ago by mary

(Short Answer: Don’t carry an AmEx card.) I continue to marvel at the total disconnect between Big Clueless Companies’ marketing words and their actions. AmEx has got to be one of the most clueless…and that’s saying something. Yesterday, there was a full-page ad in the NYT (which costs about a bazil ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 43,907 · 145 references

95 days ago by mary

From “It’s the Little Things” Customer Loyalty File Yesterday, friends and I went to a matinee showing of Julie and Julia. For those who haven’t seen the movie - it’s about a young woman, Julie Powell, who cooks her way through Julia Child’s epic, Mastering The Art of French Cooking. It’s a wonderfu ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 43,907 · 145 references

101 days ago by mary

The end of the fees had absolutely nothing to do with concern for customers or government legislation. They did the analysis and realized it would cost them more to build a system that allowed us a “choice” (Oh, that dreaded “customer convenience”) than to simply delete one of their greed fees. Of c ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 43,907 · 145 references

107 days ago by mary

1 Bottle = $1 To Save Wildlife* So, there’s the heart-warming, tear-jerking commercial - Dawn saves wildlife, as scenes roll by of adorable ducklings and otters being cleaned after an oil spill. (The close-up of the soapy little otter paw clinging to the side of the tub gets me every time.) Wow! I t ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 43,907 · 145 references

144 days ago by admin

charleslive- Broadcast your self LIVE Click and JOIN the weekly Q&A work shops that delve deeper into the many ways of relationship marketing via social media sites like twitter, facebook, google, msn. yahoo, and over 63 video sharing sites that really take your messages to the masses. newmediamaste ...

New Media Mastery - newmediamastery.net

161 days ago by Mark

The Internet launched the era of online advertising, transforming the landscape where businesses can promote their products and services. Businesses demand that ad networks place their ads precisely, targeting the particular types of customers and specific niche in order to generate a measurable res ...

Blogging Pro - bloggingpro.com · Rank: 22,085 · 507 references

177 days ago by mary

Marketing has changed (and continues to change) so dramatically that as a fellow marketer said, “What works today probably won’t work next month.” That may be overstating the case a bit, but not by much. Example: I’ve been out on the Web for a while - things keep changing (as do I and my clients) - ...

Mary Schmidt Marketing ... - maryschmidt.com · Rank: 43,907 · 145 references

200 days ago by Harvey Schachter

Some of Tom Davenport's MBA students at Babson College, when asked to devise an IT strategy for Welch's grape juice, suggested a Twitter initiative. He gave them a point or two for being au courant with the latest social messaging craze. And to their credit, they suggested it was a low-risk, low-ret ...

The Globe and Mail - ... - theglobeandmail.com/blogs/wschachter · 10 references

200 days ago by Harvey Schachter

Tom Davenport's instinct about Twitter seems to be backed by a recent survey by the ESR Group into the impact of new social media tools in business-to-business selling. CRM Magazine reports that the number of respondents claiming the best-known tools "sometimes" or "often" help B2B sales were underw ...

The Globe and Mail - ... - theglobeandmail.com/blogs/wschachter · 10 references