12 hours ago by Jeremy Hessing-Lewis

Everything. A firm’s name is the core of its brand in a competitive legal market. For better or worse, law firms have never had much choice in their firm name. Just take the last names of the founding partners and string them together. While some firms certainly benefited from this arrangement (see ...

Skunkworks Creative Group ... - blog.skunkworks.ca

16 hours ago by Adam Thurman

It isn't what people say, it's what people hear. You can say "risk" but then keep doing the same limited range of artistic stuff . . . people hear "safety". You can say "we welcome all" but if your audience looks the same and you keep marketing in the same places, people hear "keep away." So when I ...

The Mission Paradox Blog - missionparadox.com/the_mission_paradox_blog · Rank: 62,010 · 69 references

1 day ago by genestark

There are 3 types of people in business: - Entrepreneurs - Intrapreneurs - Un-enterprising and all of them can benefit from LinkedIn, even the un-enterprising! It’s the often overlooked social media channel of LinkedIn! Whilst it is Facebook and Twitter that get all the media attention, it is Linked ...

qubeMailer - qubemailer.com

1 day ago by Jeremy Hessing-Lewis

In legal marketing, perhaps the most tempting rule to violate (at least in BC) is the prohibition on using the name of sitting judges or masters as being former members of the firm. If your former colleague has been appointed to the Bench, it only seems natural to proclaim your pedigree by associati ...

Skunkworks Creative Group ... - blog.skunkworks.ca

1 day ago by Justin

It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers. The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leverag ...

Mobile Marketing Watch - mobilemarketingwatch.com · Rank: 19,108 · 189 references

1 day ago by Justin

The following is a guest post by Jeff Hasen, chief marketing officer for Hipcricket. Every year in the beginning of February, football fans tune in to watch THE game of the year. Even if you aren’t a football fan, there is something to be said about the excitement, the hype, the food and drink, and ...

Mobile Marketing Watch - mobilemarketingwatch.com · Rank: 19,108 · 189 references

1 day ago by Michael

According to an announcement Thursday morning from the Mobile Marketing Association, the global trade association for the mobile industry has updated a version of the MMA Universal Mobile Ad Package. Based on details presented in the announcement, the revamped version makes it easier to create, buy ...

Mobile Marketing Watch - mobilemarketingwatch.com · Rank: 19,108 · 189 references

1 day ago by Robin Tooms

Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin. Wil ...

Savage Brands & Marketing ... - blog.savagebrands.com · 2 references

1 day ago by Karine Joly

The lead-generation websites for for-profits have used infographics to increase the number of links and social shares as part of their marketing strategy for several months. And, this is “linkbait” strategy has been VERY successful with many mentions in Mashable (including this recent article on how ...

collegewebeditor.com - collegewebeditor.com/blog · Rank: 22,186 · 130 references

1 day ago by Stephanie Deneke

Powerful Article Marketing Strategy – for Traffic and Sales The Best Way to Write Articles The way in which you construct your content articles is no different than once you write for distribution to an article marketing directory or for your web site, it really should be a factor in your article ma ...

Say Hello Stephanie - sayhellostephanie.com · Rank: 147,825 · 13 references