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10 hours ago by Robert Kozinets

This is, by the way, an actual unretouched photograph of what I looked like when I received my reviews back. In the last post I gave you access to my initial submission to JMR. I sent it off on November 23, 1999, with a cover letter explaining the background for what I was doing, requesting a few ap ...

Brandthroposophy - kozinets.net · Rank: 176,920 · 68 references

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1 day ago by Robert Kozinets

In 1998, I was a junior member of the marketing faculty at the Kellogg School of Management. I was fortunate to have had a chance to meet Russ Winer, who was then the editor of the Journal of Marketing Research, during a visit he made to the school. He made an interesting presentation, and we had a ...

Brandthroposophy - kozinets.net · Rank: 176,920 · 68 references

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2 days ago by Robert Kozinets

A few days ago, I received a very interesting email about the relative impact of different marketing journals. As an Associate Editor of the Journal of Retailing (marketing’s oldest journal), it told me about the relative citation counts of different marketing journals. The measure, by ISI Web of Sc ...

Brandthroposophy - kozinets.net · Rank: 176,920 · 68 references

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4 days ago by Robert Kozinets

It has already been a couple of weeks since the Consumer Culture Theory conference in Ann Arbor Michigan, but I’ve been meaning to write a little bit about it, and just haven’t had the chance until now. The conference was held at the Stephen M. Ross School of Business at the University of Michigan a ...

Brandthroposophy - kozinets.net · Rank: 176,920 · 68 references

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5 days ago by jsterba

“Buy low, sell high” applies just as well to market and mind share as it does to stocks. Astute marketers recognize that the current weakness in economic activity can be turned into an opportunity for growth. In fact, a recent global survey of chief executives conducted by McKinsey & Company found t ...

Caliber Pulse - calibergroup.wordpress.com

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31 days ago by Amit Varshneya

Really exciting times to be in Marketing. Well, personally for me they are (the geek in me just loves how databases and analytics have become so critical to marketing! ) It is incredible how central data is becoming to the art and science of marketing. Infact marketing nowadays is so data driven tha ...

Hexaware Blog Central - blogs.hexaware.com · 2 references

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33 days ago by JenniferF

Read a great article by Seth Godin and thought I would share the link here … Your Your Assistant Organizer and resident picture taker ~Jennifer Fisher Other places to find Me: My Website Myspace Facebook Youtube Hubpages Twitter To YOUR Success

Houston Network Marketing - houstonnetworkmarketing.com/hnm

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39 days ago by admin

Mike Filsaime is an author, software developer, renowned speaker, personal coach, business consultant, and most of all… an intensive marketer. Mike Filsaime was the General Manager of one of the nations largest Auto Dealers. 14 years in the auto business along with his education at New York Institut ...

Logical Triggers Blog - logicaltriggers.com

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47 days ago by Christopher Berry

What is marketing science? It’s the application of the scientific method to marketing. I’ll say it, unabashedly, the scientific method is the greatest social technology invented by humans. So far. It’s the social technology that lifted Western Civilization out of the dark ages, and has been responsi ...

ChristopherBerry.ca - christopherberry.ca

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54 days ago by marketingbull

Just like discovering the perfect blend of coffee, finding the perfect blend in the Science and Psychology of Marketing is much of the pursuit in my life's work. Over the years, my dedication to perfect this blend has spawned many quotes and observations. I finally sat down in January of 2009 and re ...

The Marketing Bull - themarketingbull.com