Marketing certainly has its roots in large and expensive campaigns intended to reach as many people as possible. This type of ‘mass marketing’ helped develop corporate branding but was completely ‘product focused’ and treated all customers as if they had the same needs and buying preferences. Compar ...
Tres importantes organizaciones de investigación y un catedrático de la Wharton School de la Universidad de Pensilvania han presentado resultados, en días recientes, relacionados con la eficacia de la televisión como medio publicitario, en los EE UU. Nielsen ha terminado un estudio etnográfico (tipo ...
“How do you turn a growing pop-culture weblog into a profitable internet publishing powerhouse?” Introduction Internet sites pop up every minute of everyday. Many become overnight sensations, but one moment you’re are in, and the next you’re out. In 2005, a small pop-culture blog saw itself become a ...
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