32 days ago by John

As a dedicated reader of Logic+Emotion, I could not resist placing this perspective of building out experiences in the most general forms. David Armano, shows at a 10,000 foot view of how someone might consider going about defining experiences and building them out within their marketing organizatio ...

Engage This! - engagethis.wordpress.com · 1 reference

145 days ago by spmsolutions

Marketing certainly has its roots in large and expensive campaigns intended to reach as many people as possible. This type of ‘mass marketing’ helped develop corporate branding but was completely ‘product focused’ and treated all customers as if they had the same needs and buying preferences. Compar ...

SPM Business Solutions - spmsolutions.wordpress.com · 4 references