Blogs1 - 10 of 948 recent posts for tag:"marketing communications"
04
Jul
2009
LIFE, MEANING & CONSUMPTION  

7 hours ago by Raashid Saiyed

Since a brand is an embodiment of meanings projected by the self, we perhaps consume to give meaning to our life. Posted in Uncategorized Tagged: ADVERTISING, Brand, Brand building & forbidden meanings, Brand Management, branding, Cognitions, Consumer Behaviour, CONSUMPTION, Creative, emotionally lo ...

Journal of Random Thoughts - journalofrandomthoughts.wordpress.com

Brand, brand building & forbidden meanings  

7 hours ago by Raashid Saiyed

It is a process of earning commitment of the consumer to the brand. And this would require (since brand is a emotionally loaded knowledge structure), getting highly personal and positive meanings (even forbidden ones…..like “lambada”) projected onto the product; thus becoming the “other self” of the ...

Journal of Random Thoughts - journalofrandomthoughts.wordpress.com

03
Jul
2009
Don’t Settle for Low Quality Brochure Printing  

1 day ago by Jenny Stevenson

by Jenny Stevenson Brochures are very important in a business because the description of the products and services offered by the company is made available in brochures. This marketing material is often the only representation a company needs to make itself and its offerings known to the consumers. ...

Marketing Communication - marketingcommuncation.com/blog · 1 reference

Fade to Black  

1 day ago by livelyexchange

Are you a hyphenated professional? I always considered myself as one. Once upon a time I was a shooter-editor, then a producer-director, a manic-depressive, a writer-producer and, more recently a model-slash-actress. Lately, though, I have have been reassessing my status. And it’s a funny feeling. M ...

A Lively Exchange - livelyexchange.wordpress.com · 4 references

Martin Bojam joins 360 Education  

1 day ago by David

We are delighted to announce that as of July 6th, Martin Bojam is joining 360 Education as Managing Partner. Martin was, until recently, Deputy Chairman of JWT Education, providing market research, brand development and marketing communications for education institutions of all kinds on a global bas ...

The 360 Blog - 360inspire.com/blog

On my cubicle wall…  

1 day ago by Paul Woods

… is this Dilbert cartoon which makes me smile every morning! “DOGBERT, THE VP OF MARKETING. It’s my job to spray paint this turd.”

Paul Woods - paul-woods.com · 6 references

02
Jul
2009
Factory orders up sharply in May  

2 days ago by Steve

Manufacturers Shipments Inventories and Orders jumped in May by the largest amount in nearly a year, further evidence that the nosedive in manufacturing is nearing an end. The Commerce Department reported today that total orders rose 1.2 percent in May, better than the 0.8 percent increase that econ ...

A Stern Glance - asternglance.com · 2 references

Neolane Unifies Inbound and Outbound Marketing Communications to Extend ...  

2 days ago by benpitman

New Platform Options Coordinate Offer Recommendations, Facilitate Collaboration Among Decentralised Teams and Perfect Contact Frequency to Boost Customer Engagement Strategies TWICKENHAM, UK – June 25, 2009 – Enterprise marketing software provider Neolane (www.neolane.com) today announced the launch ...

Customer Communications ... - customercommunicationscommunity.com · Rank: 87,793 · 32 references

Jobless rate hit 9.5 percent in June; 467,000 jobs cut  

2 days ago by Steve

The Department of Labor reported today that employers cut a larger-than-expected 467,000 jobs in June, driving the unemployment rate up to a 26-year high of 9.5 percent, or 14.7 million unemployed last month. If laid-off workers who have given up looking for new jobs or have settled for part-time wo ...

A Stern Glance - asternglance.com · 2 references

Creative Briefs: Who Needs ‘Em?  

2 days ago by scoopdog

Video here

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page Welcome! If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. ++++++++++++++++++++++ ...

ScoopDog's Blog - scoopdog.wordpress.com · 1 reference

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