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91 days ago by Matt Rhodes

Image by Getty Images via Daylife Presentations from Facebook and MySpace at the Marketing 2.0 conference caused something of a stir - first of all for getting both on stage at the same time, and second as Damien Vincent from Facebook, having only just joined them from MySpace, seemed to momentarily ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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93 days ago by Matt Rhodes

It’s been a busy week at FreshNetworks, with Charlie on Web Mission 09 in San Francisco and me in Paris for the Marketing 2.0 Conference. A great chance to meet people and also to learn, and this week’s Required Reading for the team is one of the presentations given in Paris. Wolfgang Lnenbrger-Reid ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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94 days ago by Matt Rhodes

Online communities are about engagement, between consumers and between them and the brand. They bring huge benefits for and brand or organisation, from rich insights through innovation and ideas to word of mouth and advocacy. The question we are often asked is why the consumers would take part. Why ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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94 days ago by Matt Rhodes

A number of speakers at the Marketing 2.0 conference (including myself) made analogies (explicitly or implicitly) to games or gaming when talking about their social media strategies. I think that this is a good analogy and very relevant to understanding what we do when we are building and managing o ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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95 days ago by Matt Rhodes

Image via Wikipedia There are many examples of big brands in social media (in fact you can find a whole range across different industries in our online community examples), but at the Marketing 2.0 conference in Paris it was great to hear some real case studies from the people behind these strategie ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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96 days ago by Matt Rhodes

Whether you use the Net Promoter Score or not yourself, you will undoubtedly have come across this ‘single number everybody needs to know’. On one level it is a calculation that takes into account how strongly people would be likely to promote your brand and returns a single score, expressed as a pe ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references

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97 days ago by Matt Rhodes

Image via Wikipedia One of the first speakers at the Marketing 2.0 conference in Paris was Conny Kalcher from LEGO, and if anything her presentation was an example of how good segmentation and really understanding your different consumer persona types can make a real difference to a successful socia ...

FreshNetworks Blog - blog.freshnetworks.com · Rank: 13,104 · 233 references