12 days ago by Emilia Doerr

Snookie has taught us that it's important to know who you're up against, especially in your PPC and SEO competiive landscape - unless you just like asking for trouble. Confession. I have to admit that I’ve seen MTV’s Jersey Shore on more than one occasion. In fact, the Season 1 Reunion celebrated ne ...

Web Marketing Therapy » Blog - webmarketingtherapy.com · Rank: 88,944 · 36 references

21 days ago by George Michie

My regular paid search column at SearchEngineLand in case you missed it: A quick poll: How many marketers think sending the same email to the whole file will perform better than individually tailored emails based on each recipient’s past behavior? How many think sending non-personalized direct mail ...

RKGBlog - rimmkaufman.com/rkgblog · Rank: 32,697 · 166 references

25 days ago by Glenda Shrader Bos & Richard Harker

In a post entitled New Study: Internet Radio Plays 800,000+ Stiffs, we suggested that advertising supported Internet radio could not succeed if it chose to play songs that the majority of listeners didn’t want to hear. We noted: Across the entire (music) spectrum, there are only so many songs worth ...

Radio InSights - harkerresearch.typepad.com/radioinsights · Rank: 154,113 · 12 references

26 days ago by Mark Johnstone

Ad Hoc Keyword Research is Dead Determining an optimal keyword list can be a very involved process and is always considered the lynchpin of any successful search marketing campaign. Gone are the days of focusing your search marketing efforts on a phrase list consisting of one or two keyword terms. T ...

Search Engine Optimization ... - metamend.com/blog · Rank: 132,446 · 45 references

26 days ago by onlinematters

Well, I’m back after the holidays. Here I thought the holidays would be slow and I’d get a chance to write every day. Turns out that was a bad assumption. I was busy as heck with clients who needed it “yesterday.” That’s different than the beginning of the year – so maybe that’s a sign the economy i ...

About Online Matters - aboutonlinematters.com · Rank: 185,456 · 4 references

31 days ago

A long tail keyword strategy can be applied to both natural (organic) search rankings and pay per click ( PPC ) advertising . See original here: Understanding Keyword Research And The SEO Long Tail Of Keywords …

companyppc.com - companyppc.com

32 days ago

Maps search is primarily about the broader categories of business services, for the vast majority of businesses out there. It is not much of a long tail search play. Here is the original post: Future Proof Your Google Maps SEO

talkppc.com - talkppc.com

33 days ago by Christopher Allen

Heads and Tails: Selecting general and specific keywords for your web site are crucial to your placement in any search engine. Keywords consistent with products, services, or content of each page are an essential component to search engine optimization or SEO. General or generic keywords are one or ...

35 days ago by Michael Dunham

When I wrote the recent article “ SaaS: 10 Trends for 2010” I used the phrase “Best Case SaaS.” I realized from feedback and some thinking afterward though that many people don’t share my vision of what it is. What I was trying to say is there really is a path to success for SaaS products through th ...

Haut Tech - blog.sciodev.com · 14 references

36 days ago by George Michie

Sometimes conference presentations are simply befuddling. At a recent show one of my colleagues heard a speaker claim that the “tail” was not important and that by focusing attention exclusively on the head, you can build a better program. This, of course, is nonsense. Certainly the high traffic KW ...

RKGBlog - rimmkaufman.com/rkgblog · Rank: 32,697 · 166 references