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Double your close rate by adding lead scoring [video]
71 days ago
by Robert Pease
There are lots of different things you can do with a marketing automation platform but one that will have the most immediate impact on the quality of leads being delivered to sales and the close rates once they are handed off is lead scoring. Hear what VMWare Zimbra Director of Marketing Greg Armani ...
Loopfuse Marketing ... - loopfuse.com/blog · Rank: 186,276 · 50 references
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The Marketing Automation Donut Hole
71 days ago
by Michael Falkson
One of the key elements of Marketing Automation is the ability to track and then score how prospects navigate your website. The idea assumes that certain behaviors (clicks, downloads, etc.) indicate a relative level of interest in your products or solutions.The problem is that, in many cases, the pe ...
ETI Sales Support Blog - etisales.com/blog · 1 reference
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