54 days ago by Dan Hudson

B2B Marketing’s New Role In Filling the Sales Funnel Think about the last time you bought a new car, was your first stop at the car dealer? If you are like most buyers your search likely began on-line. You probably spent considerable time researching things such as available options, safety features ...

3FORWARD - 3forward.com · 11 references

58 days ago by Dan Hudson

Ready or not, 2012 is knocking on our doorstep. Most sales organizations have locked down sales headcount and quotas for next year and everyone’s team quotas have likely increased from 2011 levels. The sales reps that received increases undoubtedly lamented and complained about the bump, but grudgin ...

3FORWARD - 3forward.com · 11 references

59 days ago by Dan Hudson

A good friend called me a few weeks ago saying he had a client that he wanted me to meet for a potential business connection. My friend is in the diamond business so my first reaction was that he probably did not really understand the type of work we do at 3FORWARD, but he was insistent I speak with ...

3FORWARD - 3forward.com · 11 references

60 days ago by Sathya Ramaganapathy

Sure, we know content is king! Articles… Whitepapers… Case studies…Been there done that. Surely there are other content formats you can use! Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is bas ...

Lead Views - a B2B Lead ... - leadformix.com/blog · 5 references

60 days ago by Sathya Ramaganapathy

Sure, we know content is king! Articles… Whitepapers… Case studies…Been there done that. Surely there are other content formats you can use! Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is bas ...

Lead Views - a B2B Lead ... - leadformix.com/blog · 3 references

87 days ago by Matt Smith

MarketingSherpa LLC, a MECLABS Group Company, has released their 2012 edition of the B2B Marketing Benchmark Report. They surveyed more than 1,700 B2B marketers in what they call one of the most extensive studies in the industry. The full report looks at top challenges B2B marketers are facing, barr ...

3FORWARD - 3forward.com · 11 references

99 days ago by Gary Katz

A while back I read Bill Stinnett’s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and services. A glaring Marketing Operations disconnect for many companies is our tendency to over-focus on W ...

Lead Views - a B2B Lead ... - leadformix.com/blog · 3 references

99 days ago by Gary Katz

A while back I read Bill Stinnett’s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and services. A glaring Marketing Operations disconnect for many companies is our tendency to over-focus on W ...

Lead Views - a B2B Lead ... - leadformix.com/blog · 5 references

101 days ago by Dan Hudson

How quickly does your firm respond to a web inquiry? In most cases probably not fast enough. Some startling data was presented in a recent webinar conducted by B2B Lead Roundtable entitled “ Lead Conversion Lessons With Easy Solutions”. The webinar featured Dave Elkington who is the CEO and Chairman ...

3FORWARD - 3forward.com · 11 references

109 days ago by Dan Hudson

Sales Pipeline Should be the Primary Marketing Metric Let’s play some word association; when you hear the word marketing what comes to mind? Most people would say brand, promotion, price, or place. Rarely would you hear the words sales pipeline, but according to a recent Aberdeen Group report titled ...

3FORWARD - 3forward.com · 11 references