113 days ago by Ryan Kelly

As marketers, we would love to know how all of our leads originated. Far too often, PPC gets the boot with poor cost per lead (CPL) figures, and can be mostly blamed on attribution issues. Attribution is simply defined as assigning credit to the source which generated the initial (or final) action. ...

Pear Analytics - pearanalytics.com/blog · 101 references

148 days ago by Sasha Hanau

Back in August Google Analytics launched Multi-Channel Funnels. Multi-Channel funnels allow you to gain insight into the true value of all your marketing activities and build up a more thorough understanding of how users interact with your website over multiple sessions. On the face of it, it looks ...

Search Laboratory Blog - searchlaboratory.com/blog · 6 references