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58 days ago

The May 2009 issue of Journal of Marketing features a research study by Tillmann Wagner, Thorsten Hennig-Thurau, and Thomas Rudolph (“Does Customer Demotion Jeopardize Loyalty?”) that raises... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference

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68 days ago by Wendy Covey

In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty. There were some interesting conclusions: Expert entrepreneurs rely on resources within their control. When making marketing ...

TREW Marketing Spotlight - trewmarketing.com/spotlight · 8 references

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114 days ago

The March 2009 issue of Journal of Marketing includes a study by Peter Verhoef and Peter Leeflang (“Understanding the Marketing Department’s Influence Within the Firm”) whose findings are likely to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference

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152 days ago by admin

No doubt most businesses would say that they strive to provide excellent customer service but in reality, as customers, we know better. In fact, a lot of what passes as customer service is downright poor and serves more to creating barriers between businesses and their customers than actually engagi ...

acfuse.com: Teaming ... - acfuse.com/blog

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161 days ago by masti4fun

Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of ...

PcWorld Community - ... - blog.watchnshare.in

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179 days ago by admin

Can you answer dd2001uk's question about CRM?: i am doing a dissertation on CUSTOMER RELATIONSHIP MANAGEMENT IN KLM ROYAL DUTCH AIRLINES.i would really appreciate any help if i get any articles or any links to read from these journals. Microsoft CRM SDK Tags: Royal Dutch Airlines, Dissertation, Jour ...

CRM Blog - CRM-i.com/blog · 3 references

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181 days ago

The January 2009 issue of the Journal of Marketing includes a study by Steven H. Seggie and David A. Griffith (“What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference