65 days ago

The Inman, Winer, and Ferraro article in the September 2009 issue (“The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making”)... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference

65 days ago by Paul Johnston

Does business school thinking change the way that marketing executives do their job? Or do business schools simply look at how marketing done in the ‘real world’ and school business students in what already takes place? I’m pretty sure that most marketing executives are unaware (and probably disinte ...

Brass Glasses - brassglasses.wordpress.com

157 days ago

A Guest Editorial written by David Reibstein, George Day, and Jerry Wind in the July 2009 issue poses the following question: Is Marketing Academic Losing Its Way? Introspective and critical... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference

157 days ago

The article by Stefan Stremersch and Walter Van Dyck in the July 2009 issue of (Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field) offers an informative... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Journal of Marketing - marketingpower2.com/blog/journalofmarketing · 1 reference

164 days ago by Irene

If you need one more shred of evidence of the gender differences in interpersonal relationships, you’ll find it in a short piece by Alex Mindlin buried in the Business Section of this morning’s New York Times. When it comes to customer loyalty, women aren’t necessarily more loyal than men; it’s just ...

Fractured Friendships blogs - fracturedfriendships.com/blog · 9 references

164 days ago by Irene

If you need one more shred of evidence of the gender differences in interpersonal relationships, you’ll find it in a short piece by Alex Mindlin buried in the Business Section of this morning’s New York Times. When it comes to customer loyalty, women aren’t necessarily more loyal than men; it’s just ...

The Friendship Blog blogs - thefriendshipblog.com/blog · 3 references