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Newsletter = Spam (forse, quasi!)
1 day ago
by Jacopo
Capita, a volte capita di ricevere email commerciali pertinenti e interessanti. Bugia: non capita mai (o quasi)! Paragonabile al Titanic della comunicazione, la newsletter è ancora lo strumento più utilizzato di direct marketing: seguono telefonata classica da call center, SMS, MMS e altre forme di ...
Doctor Brand - doctorbrand.it · Rank: 84,674 · 5 references
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Can I ask you a question?
6 days ago
by Ryan McAbee
50+ passersby, 8 interruptions, 0 sales The Pitch Today I spent a couple of hours at the mall. Normally I leave the malls alone during the holiday season but Sear's needed to fix my leaky tire. I sat watching three 20 somethings "attacking" customers in the mall in an attempt to sell women a ridicul ...
M-Bossed - m-bossed.com · Rank: 179,548 · 2 references
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Consumer brain is Adproof
14 days ago
by Nibras Bawa
In a world where brands are screaming for attention, the most precious commodity is attention. And attention is harder and harder to achieve by the creative cows. Consumer brain is bulletproof and Adproof. There’s so much clutter, so much noise, so much media fragmentation, so many messages, so many ...
nibras bawa - nibrasbawa.net
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Kids book lessons for brand marketers
14 days ago
by Nibras Bawa
Interruption marketing no longer works. Consumers are too clever to be fooled by a cow. Word of mouth still has relevance, but in an altered way than it was, say decades ago. How many books end up in your shopping basket when you visit a bookstore? How many you read? Then tell ten friends? Precious ...
nibras bawa - nibrasbawa.net
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