61 days ago by paris911

With the advent of the “social marketing” space, there are a lot of those that are subscribing to on-line Marketing, Video, SMS, Text and Auto Responder programs that will have your head spinning. They promise to get you in front of more eyes than you are capable of getting on your own. They will al ...

94 days ago by Lead Management Software

Good news! The direct marketing precepts we learned, practiced, and have made good money at over the years not only endure, they are proving their worth once again, despite the tough economy. Examples: “Inbound marketing” = direct response marketing. Approach the right audience with the right messag ...

103 days ago by Paul McEwan

The Client: David Setton DavidSetton.com Testimonial: Thank you Paul for all of your help with my website. I just received a call from a past client of mine that visited my site. She was very impressed with the look and feel of the website, as well as all of the high priced homes being pulled throug ...

117 days ago by Kane Russell

Are you considering mobile marketing? Wondering how mobile opt-ins differ from social opt-ins? Keep reading to discover how mobile opt-in marketing is unique from social media marketing. In a previous post discussing how to combine QR Codes with Facebook, I received a lot of questions about opt-ins. ...

118 days ago by Small Business Accounting Software

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite progra ...

122 days ago by John Lyons Murphy

How dare CBS interrupt Two And A Half Men with commercials?! Oh, right, that's how they pay for the shows. My bad. If you read The History Of Social Storytelling series that Barry Poltermann publishes here, you already know what Interruption Marketing means (and why it’s dying to some degree). But i ...

139 days ago by Allen Voivod

Trying to get a handle on using Facebook for your business? Facebook has once again made that a slippery proposition with the changes rolled out this month. The “new” Facebook, if you will, reacts to the increasing awareness that people are not only spending a lot of time on the site daily/weekly/mo ...

164 days ago by Rich Jacobson

A lot is being said nowadays about the use of Facebook to grow and promote your business. Many people enter the social media fray with little or no experience/understanding on what constitutes acceptable or effective behavior/practices as it relates to social networking platforms like Facebook. For ...

184 days ago by Barry Poltermann

Remember when Gwyneth's character in "Shakespeare In Love" lost her virginity to Ralph Fiennes' Shakespeare and exclaimed, "It is a whole new world"? Well, this is kinda like that. Millions Of Markets, Oh My! It’s a whole new world. The traditional broadcast, interrupt, captive audience model of mar ...

194 days ago by Paul McEwan

The Client: Henry So (RE/MAX Real Estate Services) Project Description: This spring marketing campaign was created for Henry So’s real estate business.