23 days ago by Ciara Fitzpatrick

American craft beer company Sam Adams is using an interactive Facebook application to allow fans to create a custom beer. It’s another example of just how popular a method crowd sourcing has become for companies looking to connect in a meaningful and collaborative way with consumers, and that they s ...

Simply Zesty » – Simply ... - simplyzesty.com · Rank: 2,090 · 883 references

23 days ago by Ciara Fitzpatrick

American craft beer company Sam Adams is using an interactive Facebook application to allow fans to create a custom beer. It’s another example of just how popular a method crowd sourcing has become for companies looking to connect in a meaningful and collaborative way with consumers, and that they s ...

Simply Zesty » – Simply ... - simplyzesty.com · Rank: 2,499 · 282 references

85 days ago by Laura Sweet

Created by eBay's ad agency, Venables Bell & Partners, eBay and Toys for Tots have launched the GIVE-A-TOY STORE. An interactive window display in New York (at 35th and Broadway) and San Francisco (at 117 Post St.) lets you donate a toy by scanning its tag (a QR code) with the eBay mobile app. Once ...

If It's Hip, It's Here - ifitshipitshere.blogspot.com · Rank: 2,608 · 1649 references

156 days ago by admin

It’s a poor workman who appears in a new reality-based campaign for Craftsman. and, if things go wrong, he won’t be blaming his tools. The new Craftsman “Screw*d” campaign revolves around Alan Weischedel, an acknowledged un-handy man who today will be dropped deep in the Louisiana bayou to navigate ...

258 days ago by sanapatel

This is a simple but effective way to get people to engage with a charity by making them part of the marketing process. Ogilvy Brazil created this interactive camapign for GRAACC which is a hospital that offers free treatment for children with cancer. As a NGO they rely on monthly donations in order ...