43 days ago by Katy Daniells

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback whi ...

Digital Buzz Blog - digitalbuzzblog.com · Rank: 1,892 · 1121 references

129 days ago by thinkguerrilla

Interactive digital bus stop billboard, from Evian. All located in bus stops around downtown Chicago. Something a little bit different, promoting the ‘live young’ concept of Evian. The campaign generated 20,000 screen activations.

Think Guerrilla - thinkguerrilla.wordpress.com · 2 references

151 days ago by ** Happiness Is...**

Can you believe this interactive billboard art installation? It was designed and built by French-Portuguese architect, Didier Faustino. And get this. It's very appropriately titled, Double Happiness. I'd be a swing hog and stay up there all day. {Image via We Find Wilderness}

** Happiness Is...** - shannoneileenblog.typepad.com/happiness-is · Rank: 2,897 · 414 references

151 days ago by Roger Dooley

How do you create buzz for a new show about citizen surveillance, CBS’s Person of Interest? How about a billboard that homes in on a pedestrian face, snaps a photo, displays it, and then provides a number to send a text message to. If the person does that, they can access their “classified file” and ...

Neuromarketing - neurosciencemarketing.com/blog · Rank: 11,856 · 823 references

172 days ago by mervesert

Design world! - mervesert.wordpress.com

239 days ago by Paige Beaumont

Pinching pennies and still don’t think you can afford a burger from the Dollar Menu? Then head to Sweden! McDonald’s continues the trend of interactive billboards in Stockholm, entertaining potential customers and rewarding them with free food. Provided passersby are in the general location of this ...

Post-Advertising - postadvertising.com · 6 references

251 days ago by Charlie White

McDonald’s launched an interactive video billboard campaign in Sweden that lets users play a digital Pong game, with winners receiving free food at a nearby McDonald’s restaurant. In a playful equivalent of making prospective customers sing for their supper, whoever can last 30 seconds in this simpl ...

Mashable! - mashable.com · Rank: 2 · 69347 references

260 days ago by newmediamonitor

An immersive experience using Augmented Reality and a Large Format LED board in London. This gels perfectly with the concept of Angels Falling from the Sky. We’d love to do an execution like this in the Westfield mall’s LED boards! or in the (too many) LED boards that populate the streets of Singapo ...

New Media Monitor - newmediamonitor.wordpress.com

262 days ago by Marie

C’est la deuxième fois en peu de temps que MINI attire mon attention. Il s’ agit cette fois de se rendre sur la page Facebook officielle de la marque, pour découvrir la campagne MINI photo box, « get billboarded ». Les participants ont alors accès via facebook à une vidéo en temps réel d’un panneau ...

GivememoreGivememore | ... - givememore.net · Rank: 144,447 · 5 references