Blogs1 - 10 of 260 recent posts for tag:"integrated marketing communications"
18
Dec
2009
Joining the right collection of hotels

1 day ago by Didi

Take your pick: Small Luxury Hotels of the World, Preferred Hotels, Luxury Hotels of the World, Relais & Chateaux, Conde Nast Johansens and more. There are several prestigious collections of properties that are designed to fit your hotel’s needs. Is the expensive membership worth it from a PR perspe ...

didilutzpr.com - didilutzpr.com/blog

16
Dec
2009
How to Handle a Negative Blog Post

2 days ago by missmarketing

PR Daily, published by Ragan Communications, ran a great story today of how Bemis Manufacturing handled a potential PR nightmare by responding to a negative blog post with seamless customer service quickly and effectively creating a positive outcome for everyone involved — another gold star for hone ...

MissMarketing's Blog - missmarketing.wordpress.com

15
Dec
2009
Marketing fitness tips for 2010

3 days ago by geoff

The New Year is almost upon us and now is a great time to make sure your brand and marketing are in good shape for the year ahead. Here are a few pointers to help you. Test, test, test! If you aren’t already fanatical about testing your marketing campaigns before rolling out en masse then make testi ...

Breathe Marketing Blog - blog.breathe4u.com

14
Dec
2009
The new retweet feature

4 days ago by Didi

With the new retweet button on Twitter, I’ve noticed more and more messages going viral, and starting even conversations. By just clicking on retweet, an updated is immediately viewed by all your followers. For PR purposes, this is a helpful tool to share good quality information. However, adding a ...

didilutzpr.com - didilutzpr.com/blog

11
Dec
2009
The Importance of Integration

7 days ago by Mary Lou Roberts

I've been aware for quite some time that IBM was exploring the use of social media in various contexts. Today I listened to a webcast by Sandy Carter, Social Media Evangelist at IBM. The webcast has strategy, case histories, and advice on how to make social media initiatives work in an organization. ...

DIY Marketing - diy-marketing.blogspot.com · Rank: 34,094 · 17 references

08
Dec
2009
Sneaky Commercial Gets by TiVo

10 days ago by Kim Conrad

Since the invention of TiVo, advertisers have struggled with getting people to watch commercials on TV. We all know that the best created commercials come during the Superbowl, and it’s safe to assume that those commercials will be watched because . . . who tapes the Superbowl? That is something you ...

Kim Conrad's Blog - kimconrad.wordpress.com · 2 references

New Year’s resolution: luxury travel minus excess

10 days ago by Didi

Prevalent in the news is the topic of luxury, how it was defined just two or three years ago, and if it was just a fad of the early/mid 2000’s. As we enter a new decade, with many lessons learned through the downturn, and a hope for a gradual yet steady economic recovery, I wonder how luxury will be ...

didilutzpr.com - didilutzpr.com/blog

3 Must-Ask Questions Before Starting a Marketing Campaign

10 days ago by www.solsolutions.ca

Your business is growing and you are ready to take it to that elusive "next level," so you've selected a couple of different marketing agencies to develop plans that will extend your unique message. They have presented their Integrated Marketing Communications plans to you, both look good and you ca ...

Community Marketing Blog - communitymarketing.typepad.com/my_weblog · Rank: 120,700 · 50 references

03
Dec
2009
“BtoB’s Best of 2009: Cisco”

15 days ago by Joe Cannon

Video youtube video Welcome to the Human Network

BtoB Magazine’s “ Best of 2009” issue has come out. If you click on that link you will be connected to a page that shows all the categories — with subsequent links to the top three in each category. Lots of great B2B examples for you there. My favorite campaign is Cisco Systems “ The Human Network E ...

teachthe4ps.com - teachthe4ps.com

Practical application of new media tools to an old economy business

15 days ago by missmarketing

Peter Sherwin, the US Business Development Managet for Eurotherm, posted an excellent presentation on how he uses social media to promote Eurotherm — he provides excellent examples, best practices and shows the practical application of new media tools to an old economy business. Presentation: http:/ ...

MissMarketing's Blog - missmarketing.wordpress.com

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