5 days ago by Mike Brown

YouTube is ruining Super Bowl advertising! I wrote that statement during the 2011 Super Bowl along with a few reasons why, but never turned it into a complete blog post. After taking part in Max Utsler’s sports media class at The University of Kansas last week as Max discussed his ongoing research o ...

The Brainzooming Group | ... - brainzooming.com · Rank: 17,642 · 113 references

9 days ago by Airfoil Public Relations

I feel like I need to step up to the podium, tap the microphone and non-shamelessly admit that I am a pin-a-holic. Yes folks, I am addicted to Pinterest. What’s that you say? You haven’t heard of the latest social media sensation that Mashable recently reported on as “driving more traffic than Googl ...

Airfoil Public Relations - airfoilpr.typepad.com/airfoilpr · Rank: 152,767 · 9 references

23 days ago by Shane

What’s the #1 preset on your car radio? I was working in radio for a few weeks the first time I heard the term “P1”. I didn’t want to ask dumb questions so I pretended like I knew…”fake it til ya make it,” I always heard. Fast forward many years later, and I forget that [...]

Moto Message - motomessage.com · 137 references

25 days ago by Didi

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Didi's PR Blog - didilutzpr.com/blog

32 days ago by Airfoil Public Relations

For many of us, the changing of the calendar from one year to the next is our opportunity to re-focus priorities and re-energize actions around the things that matter – both personally and professionally. Of course, being in the tech industry, we don’t enjoy the luxury of “introspection” just once a ...

Airfoil Public Relations - airfoilpr.typepad.com/airfoilpr · Rank: 152,767 · 9 references

34 days ago by Beth Ryan

Maybe the real question is, do you need to develop one for your business? Apps have become ubiquitous, and like websites in the 1990s, the number of bad ones far exceeds the good ones. In the Business to Consumer World, games, news, information, video, podcasts and portable books are probably the be ...

IMC Intuition - missmarketing.wordpress.com

47 days ago by Small Business Accounting Software

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve suc ...

Small Business Accounting ... - smallbusinessaccountingsoftwares.net · 1 reference

61 days ago by Airfoil Public Relations

In case you were wondering if you need to get on Google+, we’re here to tell you that this networking experience was dead on arrival. It never had a chance. Google+ (at least as a social network) is destined for the growing dust heap of failed Google ventures that have fallen outside of the company’ ...

Airfoil Public Relations - airfoilpr.typepad.com/airfoilpr · Rank: 152,767 · 9 references

65 days ago by Evan VanDerwerker

Wikipedia defines Integrated marketing communications (IMC) as “the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.” Integrated mar ...

MarCom Project: Public ... - evanvanderwerker.com

68 days ago by Scott Toncray 

Outcomes Winter 2011 Wycliffe Bible Translators USA’s Integrated Marketing Communications team and the Last Languages Campaign are featured in the Winter edition of Outcomes Magazine. ————— The changing world of ministry communications. By Scott Toncray It was October 2006, and I was about to embark ...

Wycliffe Bible Translators USA - wycliffeusa.wordpress.com · 17 references