Blogs1 - 10 of 16 recent posts for tag:"high-tech marketing"
02
Jun
2009
Links of Note, May 2009: Social Media Use in the High-Tech MKTG & Sales, B2B,...  

33 days ago by Peg Mulligan

In Content (and Google) We Trust: This link represents the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. “This once-a-week guide is specifically intended for marketing and sales staff in the high-tech field.” In this issue, learn how inbound link ...

Peg Mulligan's Blog: ... - pegmulligan.com · 5 references

27
Apr
2009
21 Signs That Your Company Is Not Customer-Driven  

69 days ago by Francois Wolf

Companies talk a lot about being more customer-driven, but it mostly remains just talk. It makes for good PR internally and externally. The question is whether a transition has really been made away from being mostly product-driven. Here is a selection of practical signs that indicate that a focus o ...

Francois Wolf's Marketing Blog - marketingvalue.net

21
Apr
2009
Should Your Company Permanently Switch To a Lower-Cost Strategy?  

75 days ago by Francois Wolf

When it comes to competitive advantage, the recession is re-dealing the cards. If you suspect that the value your company delivers is seen as being too rich, now is the time to do some forward-looking thinking to decide if the basis on which you are competing needs to change. What is your strategy f ...

Francois Wolf's Marketing Blog - marketingvalue.net

14
Apr
2009
Has Your Company Fallen Into One of These Four Strategic Traps?  

82 days ago by Francois Wolf

For a management team, it is hard to accept that a strategy that was birthed after so much work, discussion, and compromise is leading to limited growth, or worse. That is the predicament that many SMBs find themselves in, and it can be painfully apparent especially in these times. Here is a framewo ...

Francois Wolf's Marketing Blog - marketingvalue.net

24
Mar
2009
Market Research by Product Launch: When Does It Make Sense?  

103 days ago by Francois Wolf

We all know of companies that put products out in the marketplace like the proverbial spaghetti tossed against the wall just to see if “it sticks”. Spotty planning and tentative execution usually lead to mixed results and perplexity as to what to do next. But are there circumstances when a solid cas ...

Francois Wolf's Marketing Blog - marketingvalue.net

23
Mar
2009
Taking the Measure of Integrated High-Tech Marketing  

104 days ago by David S.

Every few weeks we share an in-depth look at the McBru programs for one selected client at our staff meeting. The latest example was inspiring. For this client, in the enterprise computing industry, we’re executing a broad integrated effort: from media relations and blog management to executive vide ...

Deep Tech Dive | ... - mcbrublog.com

22
Mar
2009
5 golden rules for producing a good corporate video.  

105 days ago by TFGtv.com

With so many businesses producing a marketing video, not having your own is like slamming the door in the face of potential customers. Video sharing sites such as YouTube and Vimeo make distribution easy. Effectively these are free worldwide broadcast networks. Blu-Ray technology means that for exhi ...

The low cost corporate ... - tfgtv.wordpress.com · 1 reference

11
Mar
2009
Writing with a pencil is one thing, using a kiddie’s crayon is quite another!  

116 days ago by TFGtv.com

The story of how the Russians sent men into space with pencils, whereas the Americans (actually an American company off their own back) spent a King’s ransom on developing the Fisher Spacepen is commonly trotted out as an example of how a simplified approach to a problem can save significant amounts ...

The low cost corporate ... - tfgtv.wordpress.com · 1 reference

28
Feb
2009
The Vertical Strategy: an Ace in the Hole for SMBs?  

127 days ago by Francois Wolf

Technorati Profile Verticalization is a favorite strategy of small companies because it opens the possibility of upstaging bigger firms on specific markets . It is the classic case of a small force achieving a breakthrough against a larger opponent by concentrating overwhelming firepower on a small ...

Francois Wolf's Marketing Blog - marketingvalue.net

The Vertical Strategy: an Ace in the Hole for SMBs?  

127 days ago by francoiswolf

Verticalization is a favorite strategy of small companies because it opens the possibility of upstaging bigger firms on specific markets . It is the classic case of a small force achieving a breakthrough against a larger opponent by concentrating overwhelming firepower on a small section of a long f ...

Francois Wolf's Marketing Blog - marketingvalue.wordpress.com

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