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33 days ago by Peg Mulligan

In Content (and Google) We Trust: This link represents the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. “This once-a-week guide is specifically intended for marketing and sales staff in the high-tech field.” In this issue, learn how inbound link ...

Peg Mulligan's Blog: ... - pegmulligan.com · 5 references

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69 days ago by Francois Wolf

Companies talk a lot about being more customer-driven, but it mostly remains just talk. It makes for good PR internally and externally. The question is whether a transition has really been made away from being mostly product-driven. Here is a selection of practical signs that indicate that a focus o ...

Francois Wolf's Marketing Blog - marketingvalue.net

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75 days ago by Francois Wolf

When it comes to competitive advantage, the recession is re-dealing the cards. If you suspect that the value your company delivers is seen as being too rich, now is the time to do some forward-looking thinking to decide if the basis on which you are competing needs to change. What is your strategy f ...

Francois Wolf's Marketing Blog - marketingvalue.net

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82 days ago by Francois Wolf

For a management team, it is hard to accept that a strategy that was birthed after so much work, discussion, and compromise is leading to limited growth, or worse. That is the predicament that many SMBs find themselves in, and it can be painfully apparent especially in these times. Here is a framewo ...

Francois Wolf's Marketing Blog - marketingvalue.net

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103 days ago by Francois Wolf

We all know of companies that put products out in the marketplace like the proverbial spaghetti tossed against the wall just to see if “it sticks”. Spotty planning and tentative execution usually lead to mixed results and perplexity as to what to do next. But are there circumstances when a solid cas ...

Francois Wolf's Marketing Blog - marketingvalue.net

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104 days ago by David S.

Every few weeks we share an in-depth look at the McBru programs for one selected client at our staff meeting. The latest example was inspiring. For this client, in the enterprise computing industry, we’re executing a broad integrated effort: from media relations and blog management to executive vide ...

Deep Tech Dive | ... - mcbrublog.com

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105 days ago by TFGtv.com

With so many businesses producing a marketing video, not having your own is like slamming the door in the face of potential customers. Video sharing sites such as YouTube and Vimeo make distribution easy. Effectively these are free worldwide broadcast networks. Blu-Ray technology means that for exhi ...

The low cost corporate ... - tfgtv.wordpress.com · 1 reference

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116 days ago by TFGtv.com

The story of how the Russians sent men into space with pencils, whereas the Americans (actually an American company off their own back) spent a King’s ransom on developing the Fisher Spacepen is commonly trotted out as an example of how a simplified approach to a problem can save significant amounts ...

The low cost corporate ... - tfgtv.wordpress.com · 1 reference

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127 days ago by Francois Wolf

Technorati Profile Verticalization is a favorite strategy of small companies because it opens the possibility of upstaging bigger firms on specific markets . It is the classic case of a small force achieving a breakthrough against a larger opponent by concentrating overwhelming firepower on a small ...

Francois Wolf's Marketing Blog - marketingvalue.net

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127 days ago by francoiswolf

Verticalization is a favorite strategy of small companies because it opens the possibility of upstaging bigger firms on specific markets . It is the classic case of a small force achieving a breakthrough against a larger opponent by concentrating overwhelming firepower on a small section of a long f ...

Francois Wolf's Marketing Blog - marketingvalue.wordpress.com