A full rebrand with PR support  share 11 days ago by jolucy Back in 2002, before they were bought out by Stadium, a UK electronics manufacturer called Zirkon engaged my then-employers to c ompletely rebrand them and support them with a PR campaign to raise their profile and help bolster them in the tricky manufacturing climate. I managed both the PR campaign ... JoLucyPR - jolucypr.wordpress.com |
| Companies search for competitive edge share 11 days ago by jolucy Article written by Jo Harrington 12/06/2001 COMPANIES SEARCH FOR COMPETITIVE EDGE Many of the world’s most successful businesses, large and small, have, for the last few years, been creating for themselves what Kenichi Ohmae, the Japanese management strategist, calls an “invisible continent”. Much m ... JoLucyPR - jolucypr.wordpress.com |
