| Kansei 3 days ago by Alfaya Kansei es un término esquivo. Nipón de origen, ha generado todo un universo de a su alrededor: Kansei Information Processing (atención a la excelente explicación del concepto de Kansei), Kansei Engineering, etc. Vincular todo esto con el Neuromárketing ha sido algo inmediato para mí. Para las mentes ... e-Business & International ... - alfaya.es | | Great Design Sells Period 4 days ago by Stephen Wayhart Did you know that a three-year study of more than 40 Fortune 500 companies by the research firm Peer Insight found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005? Do you still think great design doesn’t matter in this ROI driven wo ... BrandMill - brandmill.com · Rank: 103,964 · 2 references | | Think Pink Go Green: Trident Gives Away Cash on the Streets of Boston 5 days ago by Street Attack A little strapped for cash these days? Head on down to Copley Square today and join the “Trident Army.” It only takes 5 minutes and a photogenic face. Insecure ego’s need not apply. What’s your reward for entering this public rally? $20 bucks cash, on the spot! Additionally, your painted warrior mug ... Street Attack - Blog - streetattack.com/blog · Rank: 102,959 · 15 references | | Great Package Design Sells 5 days ago by Stephen Wayhart I’m looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, 192 pages, $35) after checking out its reference in Fast Company magazine today and the fact that German agency Jung von Matt’s shopping bag design for Stop n’ Grow (a German product that helps people to stop b ... BrandMill - brandmill.com · Rank: 103,964 · 2 references | | 12 Twitter Tools Every Event Marketer Should Know About 5 days ago by ianmcg Twitter has about 18 million active users, which is forecast to grow to 26 million active users in 2010. In a recent survey by Champion Exhibition Services, it was found that 54% of association event marketers use Twitter. Of these, 82% used Twitter to create a buzz before an event, and 68% use Twit ... Experiential Marketing 2.0 - experientialmarketing20.com · 4 references | | Designer Swimming Caps 7 days ago by Vilja As an act of goodwill (and in hopes of good publicity) Schweppes has launched a campaign in the UK to promote swimming as a healthy free time activity. To generate buzz, the company had British fashion label PPQ design funky swimming caps that represent four distinct British fashion eras: punk, 50's ... : : the marketing ... - viljasormunen.com · Rank: 199,425 · 1 reference | |