2 hours ago by Grant

Zagg wanted to capitalize on the launch of the new iPhone 3G to promote its invisibleSHIELD product and in turn, called on MINDWISE to create and execute a 5-market nationwide sampling campaign. The top 2 apple stores in each New York, San Francisco, Atlanta, Chicago, Denver markets were selected as ...

MINDWISE - mindwiseonline.com

6 hours ago by caitlineoconnor

This weekend I had the pleasure of partaking in the Vermont Brewery Challenge. After an excellent day of skiing, we all agreed to help a fellow friend and classmate out with his beer blog by visiting some breweries with him (What great friends we are!). I mean seriously, a day of skiing and Vermont ...

The Promotional Experience - caitlineoconnor.wordpress.com

15 hours ago by Angela Natividad

Being shocked over sexting is so last year. Literally. So what to do once the horror wears off? Admit it's the new face of romance, at least according to Red Tettemer. The Philly-based agency concludes "the world has moved past the quaint ritual of getting to know one another face to face." This mea ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 2,684 · 247 references

1 day ago by ianmcg

There once was a time when experience simply referred to one’s reaction to a physical environment at a specific time and place. In the late 80’s and early 90’s we started hearing about user experience (UX) as it related to a person’s interaction with software on a computer or website. Now as we thin ...

Experiential Marketing 2.0 - experientialmarketing20.com · 7 references

1 day ago by FulvioFortezza

Oramai è da qualche anno che si parla di marketing esperienziale: le pubblicazioni si moltiplicano, così come le applicazioni pratiche. In effetti, si tratta di un filone interessante, anche molto creativo, che lascia spazio per introdurre novità stuzzicanti, che non sono necessariamente confinate a ...

Experyentya - experyentya.it/my_weblog · 3 references

1 day ago by Angela Natividad

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol. This is compelling, if only because you don't have to witnes ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 2,684 · 247 references

2 days ago by Stephen Wayhart

Looking forward to great game and loving Pepsi’s decision to pass on Super Bowl ads (waste) and lead with its “Refresh Everything” online marketing project. Two things I’m sure of about the Super Bowl. One – someone named Peyton/Payton – will win! Two – Pepsi’s campaign will be successful for them a ...

BrandMill - brandmill.com · 2 references

5 days ago by Peter Corbett

I fully intended to provide a detailed recap of the BIBA experience – but alas, Frank Gruber has done such a good job in this post I don’t really see the point. Below you’ll find the presentations from the conference, along with links to posts and pictures. Our own full videos of each talk will [... ...

iStrategyLabs - istrategylabs.com · Rank: 9,560 · 477 references

5 days ago by Angela Natividad

Still smarting from responses to " We are Animals," whose imagery left a few women feeling slightly freaked, Wrangler compensates with with Manipulate a Man, a curious introduction to its spring/summer 2010 collection. Think "Subservient Chicken" for estrogen-charged battleaxes. Enjoy the ambient mu ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 2,684 · 247 references

6 days ago by Angela Natividad

This Amsterdam Worldwide interpretation of Asics brand Onitsuka Tiger's ongoing "Made in Japan" campaign is slightly more interesting than the Strawberry Frog stuff that came before it: it digs into Japanese puzzle culture and produces a giant shoe composed of handmade boxes, cabinets and chests car ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 2,684 · 247 references