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Zagg (Experiential/Sampling Case Study)
2 hours ago
by Grant
Zagg wanted to capitalize on the launch of the new iPhone 3G to promote its invisibleSHIELD product and in turn, called on MINDWISE to create and execute a 5-market nationwide sampling campaign. The top 2 apple stores in each New York, San Francisco, Atlanta, Chicago, Denver markets were selected as ...
MINDWISE - mindwiseonline.com
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Embrace The Chaos! Experiential Marketing In The Real World
1 day ago
by ianmcg
There once was a time when experience simply referred to one’s reaction to a physical environment at a specific time and place. In the late 80’s and early 90’s we started hearing about user experience (UX) as it related to a person’s interaction with software on a computer or website. Now as we thin ...
Experiential Marketing 2.0 - experientialmarketing20.com · 7 references
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Dall'Experiential Marketing all'Experience Marketing
1 day ago
by FulvioFortezza
Oramai è da qualche anno che si parla di marketing esperienziale: le pubblicazioni si moltiplicano, così come le applicazioni pratiche. In effetti, si tratta di un filone interessante, anche molto creativo, che lascia spazio per introdurre novità stuzzicanti, che non sono necessariamente confinate a ...
Experyentya - experyentya.it/my_weblog · 3 references
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Pretty in Pink: The Fiat 500
1 day ago
by Angela Natividad
Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol. This is compelling, if only because you don't have to witnes ...
Digital, Buzz, viral & ... - culture-buzz.com · Rank: 2,684 · 247 references
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