I am a bit of a nerd when it comes to usability. I really get excited about the idea of tweaking a page to get just the right response… and learning why it works. When I overheard someone here at Knotice talking about an eye track study and heat maps, my ears perked up. Turns out this was an older s ...
Like many of you I have sometimes clicked the little check box while shopping online that allows the seller of the product to send me their email newsletter. When I’ve done that, somewhere in the back of my mind, I’m thinking I’ll get an email newsletter maybe once a week. Much to my chagrin I sudde ...
Using an effective online magazine, email newsletters or ezines can be a powerful marketing tool to stay in touch with customers and website visitors. Before you begin publishing your own email publication, start by planning what you want to accomplish. Purpose: Start by planning your purpose for yo ...
