2 days ago by Rick Rusch

Social media has captured the attention of marketers in nearly all sectors. Brand managers and marketers salivate at thought of creating the “next Old Spice” of social media. All the while, email remains a viable connection strategy. Some complain that emails no longer work. Wait a second. Did the e ...

24 days ago by Diana Samalot

Email Marketing: A Powerful Way To Communicate With Customers Many businesses have used email marketing to create and build a successful business. It can be an effective way to keep up with customers and keep them informed about special deals, new products and even to let them know about new and exc ...

30 days ago by Diana Pohly

Split testing, which is also called AB testing, offers one of the most effective ways to get better returns from your marketing emails. In the most basic form of split testing, you mail two versions of a marketing email to two different groups of recipients, and then send out the version that works ...

34 days ago by Stephanie Deneke

Are your emails a big vomitus mess? Keep readers riveted on your email content with these email marketing guidelines.

58 days ago by Reginald Stinson

Building A Responsive Opt-In List with Empower Network As more people venture online in search of starting their own business, the need to be two steps ahead of the competition has increased and Empower Network assists with that. The demand for new marketing tips and strategies on how to grow your l ...

58 days ago by Reginald Stinson

Building A Responsive Opt-In List with Empower Network As more people venture online in search of starting their own business, the need to be two steps ahead of the competition has increased and Empower Network assists with that. The demand for new marketing tips and strategies on how to grow your l ...

61 days ago by admin

Email Marketing Builds Leads Why is email marketing so highly effective? Email enables you to send thousands of direct messages with the click of a mouse. Within seconds, your email travels on the Internet throughout the globe, unhindered by distance and time. With this cost-effective, lightning fas ...

85 days ago by Dennis

Email open rates are what it’s all about when you come down to it. What good is the big list if nobody opens and reads it? There are a lot of ideas out there about writing headlines, but the article below has some pretty different viewpoints. Close attention to it will pay heavy dividends. After the ...

88 days ago by Diana Pohly

You have heard the term “Call to Action.” You also know that your email marketing messages are supposed to contain one. But like many small business owners I have spoken with, you might be a bit fuzzy about what the term really means. I recently found this definition of the term in “How to Create a ...

95 days ago by Diana Pohly

In his recent roundtable for StepByStepMarketing.com, copywriter Robert Bly offered some great advice on how to fine-tune and maximize the results you get from the free offers that you make in your emails. Where does a free offer fit into an overall email marketing campaign? Here’s a quick review of ...