67 days ago by Jay Baer

We’ve known for more than a decade that relevancy drives email marketing results. Getting a message or offer that’s tailored to your needs and circumstances is much more likely to be effective than an unfocused, blanket email that’s sent to an entire database at the same time. This ability to custom ...

79 days ago by Zach Heller

In the world of email marketing, I can’t stress enough how important it is to keep consumers interested. With every email you send out, you should be asking yourself: why would they open this, why would they read this, why would they click through on this, and why would they not unsubscribe. This mo ...

80 days ago by Laura Galyer

It’s interesting to see how the way we market has changed over the years. Now, nearly one in three UK adults uses a smartphone (Ofcom) and therefore emails are increasingly seen on mobile devices as often as they are on computer screens. As with all technological advances it is vital for marketers t ...

84 days ago by Dennis

Email open rates are what it’s all about when you come down to it. What good is the big list if nobody opens and reads it? There are a lot of ideas out there about writing headlines, but the article below has some pretty different viewpoints. Close attention to it will pay heavy dividends. After the ...

109 days ago by Jay Baer

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email addre ...

123 days ago by Tee Dee.

Marketing with electronic mailing lists can be an effective way to increase your business. It allows you to contact people who have an interest in your products or services. However, there are some things that you can do to make your marketing more effective. Here are a few email newsletter how to t ...

135 days ago by admin

1. Tell us a little bit about you & How did you start doing what you are doing? I’ve been marketing online since 2002 and originally started out as a direct response copywriter. I did that for many years and then, around the end of 2008 I started getting very interested in email marketing. I kind of ...

148 days ago by Mike Page

We all love new toys, gadgets, gizmos and a shiny new bit of functionality. As a consumer or a digital marketer we are inundated with options. In the case of email, between the industry resources available and your email service provider (ESP) upgrading with the latest features and functionality, th ...

158 days ago by Laura Galyer

So, you’ve set up a fantastic email template and have cracked deliverability so your recipients are definitely receiving your email campaigns….there’s just one more question you need to ask yourself…. are they reading them? One of the key considerations which email marketers must take into considera ...

163 days ago by Lexi Clarke

After a long year and having a severe case of itchy feet I decided to hang up my handbag, don the flip flops, pack the rucksack and get a one way flight to Europe. I made the decision to leave my trusty iPhone at home – firstly to avoid data roaming charges that are 1000 times higher in Europe and s ...