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JC Penney’s Big Marketing Moves
// technology
21 hours ago
by ryan
When one of the biggest players in the retail world makes a change, we pay attention. So when JC Penney recently announced a major change in how it handled its pricing and promotions, we took the time to study the situation to see what we could learn. In celebration of its 110th anniversary, the dep ...
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How come no one CRMs me?
// technology
1 day ago
by Lois Geller
I am a shopper. That’s an understatement. I buy from a lot of companies, from their stores, web sites, direct mail and catalogs and very few of them do anything but take my money and deliver the goods. They almost never make the extra effort to develop a relationship with me or, as Ford Motor Co. pu ...
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Effective Means To Small Business Internet Marketing Success
// business
1 day ago
by The Shake It Man
Years ago, small business internet marketing was still not available for local or small companies, even SEO Melbourne. With that, local enterprise owners used the Yellow Pages, direct mail, business cards and trade mags to promote their goods and services. These were a few of the effective means use ...
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