In case you’re wondering why I haven’t been blogging much during the past two weeks, it’s because I’ve signed on to help a friend launch a new company and hopefully change life on earth as we know it. Perhaps, it won’t be that dramatic, but I’m now wearing many hats — blogger, spin doctor, salesman ...
Over the years, a number of friends who own small businesses have asked me to help set up a corporate blog or corporate website. I am always happy to oblige. However, if you would like to do this on your own, here are my steps. You’ll be surprised by how simple, cheap and easy it... (Continue readin ...
As companies try to build their online presence and customer loyalty, more are turning to blogging. Blogging allows companies to voice their expert knowledge, build customer and media relationships, test ideas and/or products as well as help search engine rankings. But, is it really possible for jus ...
A CEO blogger? Really? They’re the best, but how many can actually write? How many have the time to actually do it? So if they’re out, then who? I guess the CMO is next on the list, but why not just get a dedicated blogger? Corporate bloggers are blessed with a special skill set of engaging writing, ...
In December 2008, Forrester Research released the results of its Second Quarter 2008 study about information sources that consumers trust. You can view the study and some commentary here to see if you agree with the results, and where you fall along the spectrum. Reading all of the alarmist blog pos ...
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