9 days ago by Paula Rizzo

Mantendo a tradição, a Clemenger BBDO que sempre cria boas campanhas para as cervejas da Carlton & United Breweries, não decepcionou. A campanha atual envolve uma promo que se propõe a realizar um dos sonhos mais delirantes enviados por seus consumidores. O vencedor leva também 25 mil dólares austra ...

paula rizzo ponto com - paularizzo.com · Rank: 8,344 · 46 references

27 days ago by Association of National Advertisers

By Cara Brooke Schultz It seems as if everyone is tweeting these days. In fact, your boss might even encourage you to write tweets. However, after reading an article on imediaconnection.com, I felt compelled to throw a few tricks of the trade out there. iMediaConnection rounded up a few sceneries wh ...

ANA Marketing Maestros - ana.blogs.com/maestros · Rank: 110,632 · 23 references

32 days ago by C. Werle

Social networks: are they an ephemeral trend or the most notable revolution since the invention of mass media? The explosive evolution of social networks such as Facebook and LinkedIn, the success of microblogging platforms like Twitter, interconnection in all places and at all times, the change in ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 9,893 · 200 references

41 days ago by Paula Rizzo

Para celebrar a parceria da Dell com a MTV e ajudar a divulgar o Europe Music Awards, foi criado o maior coral online do mundo. No projeto, concebido pela Mother de Londres, as pessoas fazem o upload de sua versão da msica ‘Lollipop’ e concorrem a ingressos VIP para a festa, que acontece em Berlim. ...

paula rizzo ponto com - paularizzo.com · Rank: 8,344 · 46 references

65 days ago by ifarmer

Be a Football Hero allows you to create a personalised audio commentary. Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics. If you like what you hear, you can order the soundtrack as a CD for 14.9 ...

Frontiering Talk - frontiering.com.au/blog

66 days ago by Paula Rizzo

A Fox está criando um artifício para ampliar o interesse a audiência das reprises das séries Fringe e Glee enquanto as novas temporadas não estreiam. A brincadeira começa hoje. A emissora vai exibir as reprises com uma barra na parte inferior da tela que mostrará os comentários no Twitter feitos pel ...

paula rizzo ponto com - paularizzo.com · Rank: 8,344 · 46 references

72 days ago by Aïcha Charpentier

Most communicants have a tendency to surf on trends and use previously successful concepts. In this circle, advertisers had redone the JK Wedding Viral Video. It is the same for the UGC contests created by brands for Internet users. This participative strategy relies on a " consum-actor" philosophy, ...

Digital, Buzz, viral & ... - culture-buzz.com · Rank: 9,893 · 200 references

80 days ago by ifarmer

Having spent time working within Knowledge Management within the Mars corporation, I Social Media and Knowledge Management are integrated. Social Media and Knowledge Management (presented on Aug 19th, 2009 at the KM round table conference, at Melbourne Zoo). Social Media For Km Round Table View more ...

Frontiering Talk - frontiering.com.au/blog

82 days ago by ifarmer

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics Qualman defines socialnomics as “The ability of social media to generate exponential returns for individuals and businesses”. They have released a video which showcases some of the ...

Frontiering Talk - frontiering.com.au/blog

88 days ago by Paula Rizzo

A Crispin Porter + Bogusky, a Ogilvy NY, a Atmosphere Proximity e a Saatchi & Saatchi Wellness se uniram para realizar um concurso do tipo American Idol, durante a Advertising Week, em setembro. Os candidatos devem enviar seus CVs, seu portifólio e postar vídeos no YouTube sobre o porquê eles merece ...

paula rizzo ponto com - paularizzo.com · Rank: 8,344 · 46 references