2 days ago by Leonard Murphy

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. You might recall when GutCheck appeared on the MR scene in late 2010 with an announcement of initial f ...

3 days ago by David Carrillo

For people who have been in online marketing for a while, it’s been a long running joke that every year is the year of mobile. The rise in popularity of media check-in apps like Get Glue, and the fact that a major network legally streamed the Super Bowl online for the first time supported the theory ...

5 days ago by Jeffrey Henning

By Jeffrey Henning & Tamara Barber of Affinnova Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Five Emerging Roles That Are Changing the Face of Market Research – Job Muscroft of Face profiles five emerging roles wit ...

5 days ago by Rita Robison

By Rita R. Robison I’m getting joy this week in working on a photo project with a friend. However, I’m grumpy about paying a big furnace bill because the power outage wrecked a part in my furnace. My best experience: Making a photo book for a friend I noticed Kits Camera is having a sale on 12-inch ...

5 days ago by Jamie Dunham

Two out of three health care dollars spent by women There is not a lot of healthcare specific research about women and their healthcare opinions. That’s unfortunate since 80-90% of all healthcare decisions are made or influenced by women. Also some 2/3 of women feel that they are misunderstood by he ...

9 days ago by Denise

In the lead up to Cable Congress 2012, taking place on 7-9 March in Brussels, Cable Europe speaks to Paul Bristow of ADB. Paul is the VP Strategy, Middleware and Consumer Experience and shares his thoughts on cable’s challenges for 2012. Paul urges operators to focus their efforts on advancing stand ...

11 days ago by Leonard Murphy

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. I doubt many of you need an intro to Kristin; she may be the single most visible person in the industry. She speaks at almost ...

11 days ago by fixtwit

It has been over fifteen years since MasterCard, Visa and Europay developed EMV technology to make your bank cards safer, however has yet to truly catch on here within the US. However, MasterCard has created a master plan to aid herald the EMV era and sound the death knell for the magnetic strip. Wh ...

12 days ago by Ron Sellers

Editor’s Note: When I was just starting this adventure in social media, Ron Sellers sent me a copy of the first Dirty Little Secrets of Online Panels report. It was chock full of the type of information that I felt all in the MR community should know and I did my best to help it get visibility. That ...

17 days ago by Patricia Martin

Photo by yanyanyanyanyan Ever wonder why people wait in line at the grocery store check-out or the public library when self-check-out is available? I’d like to argue that in a digital culture, we get emotional support from live human transactions. The neuroscience proves that the more social our tec ...