1 day ago by Leonard Murphy

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. You might recall when GutCheck appeared on the MR scene in late 2010 with an announcement of initial f ...

1 day ago by contextmarketing

February 8, 2012 When it comes to crises, the worst case for an organization is not that it suddenly finds itself thrust into the spotlight by bad press. Rather, it’s when the organization’s behavior under fire exposures inconsistent values. Projecting weak or conflicting values is unforgiveable to ...

1 day ago by Geneviève Couture

Though the Internet is a global entity, not all users are identical. Mediative compiled research that clearly highlights factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers be ...

3 days ago by John Breitinger

Retailers in a digital age can’t depend solely on pricing to set themselves apart Nordstrom recently announced adjustments to its loyalty program; frequent shoppers are eligible for perks like custom shopping parties, in-store fashion shows and as much as $100 in complimentary alterations. Barnes & ...

3 days ago by Leonard Murphy

2012 has been off to a heck of a start, with lots of competing priorities and obligations needing to be juggled. One of the most fun of those opportunities has been all of the requests to present at various industry events this year (I’ll be racking up the Sky Miles in 2012 for sure!), and the first ...

5 days ago by Jordan Elpern-Waxman

I read a Quora question that asked "How do the economics of gift cards compare to coupons for retailers?" Since I've worked a bit in the gift card and payments space* and am super nerdy when it comes to business models and other behavioral incentives,** I wrote a lengthy answer and copy-pasted it be ...

6 days ago by Joe Cannon

How times have changed. This article starts with the results of a 1957 survey of Americans that showed 80% believed that people who preferred the single life were “sick,” “immoral,” or “neurotic.” In 1960, 13.1% of U.S. households were “one-person” — today that number has more than doubled to 27.6%. ...

7 days ago by Laura B.

Date: February 23 Time: 9 a.m. – 11 a.m. (Central) Location: St. Paul, Minnesota offices of the Minnesota Pollution Control Agency or via webcast. Register online: Register for webcast or in person attendance and get more program details. The speaker series is free, but advance registration helps to ...

8 days ago by Paul Sweeting

Can you learn to solve quadratic equations using an Xbox? A White House office studies the educational and scientific potential of video games.

9 days ago by Hal Thomas

Internet treasures you might have missed: What a 5-year-old remembers about popular logos [VIDEO]. (via Adverve) A cheat sheet that can help you ace your next job interview. (via LifeHacker) The Internet Movie Cars Database. 8 photography tips from top Instagram users. (via GeekSugar) During the 201 ...