I’ve been asked to address an international market research conference in October this year on the future of the industry. The conference is the ESOMAR Panel Research conference and I’ll be talking about how online research communities are changing both the client experience and the dynamics of the ...

2 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references

Today a lot of people are talking and writing about a new report from Deloitte looking at online communities, the 2008 Tribalization of Business Survey. The report is based on interviews with 100 firms that are sponsoring branded online communities, looks at what they are doing and what benefits the ...

2 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references

The competitive arena is shifting from a product-centric view of value creation (for example, tires) to a personalized experience centric view of value creation (for example, pricing based on usage by application and driving habits that influence wear and tear). From the examples presented in the bo ...

4 days ago · The New Age of Innovation · thenewageofinnovation.wordpress.com by longscorner

A report from the Opinion Research Corporation in the US shows just how influential customer reviews on websites can be. More details of the report can be accessed here. Perhaps the most useful statistic in the survey is that 61% of consumers will actively consult a review on a blog or website befor ...

4 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references

I came across an interesting set of slides today from Erik Herschkorn looking at social networks and business. There is a lot written about this at the moment and often the same ground is covered by all people. What I liked about this presentation is that it suggests some ways to segment the differe ...

4 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references

CK Prahalad and MS Krishnan, after considering the business model at Apple Computer, have concluded that Apple is indeed an N = 1 and R =G model (click HERE to learn about the N=1; R=G business model) that leverages a global resource network to cocreate a unique experience with each of its customers ...

4 days ago · The New Age of Innovation · thenewageofinnovation.wordpress.com by longscorner

I think this is the first time that I’ve reblogged somebody else’s content, but this post from [chrisbrogan.com] is really good and throws up a number of great ideas and interesting issues. I will post my thoughts on theses and also some examples of clients who have faced similar issues or used simi ...

5 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references

Most insurance companies are currently facing multiple challenges simultaneously. Their policy processing costs are getting higher as the competition for customers is heating up. In addition, the turnaround time from the initiation of a policy request to its completion can take, given the level of c ...

5 days ago · The New Age of Innovation · thenewageofinnovation.wordpress.com by longscorner

Following on nicely from last week’s post on platforms for co-creation, Apple have just taken another step towards C K Prahalad’s vision of tomorrow’s innovation model. Alongside the launch of the new 3G iPhone, Apple have just snuck out a new business platform which could, in time be as big as iTun ...

5 days ago · The Innovator's Sweet Spot · cocatalyst.com/blog by john 4 references

Many of our clients and others we talk to are looking to use online communities or social networks to influence the word of mouth for their brand or product. They see the conversations that people are having about their brand, recognise that these are influential, and want to use them to impact posi ...

5 days ago · FreshNetworks Blog · blog.freshnetworks.com by Matt Rhodes 16 references